Series B
$20M
ARK Invest · LeadWTI (Western Technology Investment)Simplex VenturesAlumni VenturesAstralis CapitalHarlo Equity PartnersSeventySix Capital
Startup profile
Lucra
Series BNew York, NY, United States$20M raised
Open roles1
Total raised$20M
Team size11-50
Founded · Stage2019 · Series B
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About the company
What they build and who they serve.
Lucra operates a B2B white-label SDK that lets consumer brands embed peer-to-peer tournaments and cash-or-credit competitions inside their own apps and venues, turning loyalty programs into interactive esports-style events. The platform handles compliance, payments, fraud prevention, and settlement so partners like Five Iron Golf, Puttshack, Dave & Buster's, Chess Kings, and TouchTunes can run low-to-no-stakes competitions without building the gaming stack themselves. Founded in 2022 and led by CEO Dylan Robbins, Lucra is on pace to surpass 1 million unique tournament signups in 2026.
Why it matters
Signals from funding, traction, and product direction.
- ARK Invest Venture Fund's first-ever lead investment in a startup — a notable departure from ARK's public-equity AI/autonomous-vehicle thesis and a heavy personal signal from Cathie Wood.
- Enterprise SDK footprint includes Five Iron Golf, Puttshack, Dave & Buster's, Chess Kings, and TouchTunes — anchor partners in entertainment and hospitality.
- Platform on pace to surpass 1 million unique tournament signups in 2026, demonstrating traction for the B2B gamification category.
- Cleared extensive ARK diligence comparing Lucra to the failed Skillz model — investor committee repeatedly pressed founder Dylan Robbins on how the B2B white-label thesis materially differs from the B2C skill-gaming predecessors.
Funding history
Rounds and investors over time, newest first.
In the news
Press, announcements, and coverage about this company.
Investors
ARK InvestWTI (Western Technology Investment)Simplex VenturesAlumni VenturesAstralis CapitalHarlo Equity PartnersSeventySix Capital
Focus areas
B2BWhite LabelSeries BEsports
Lucra jobs Posted Today
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