Series A
$25M
Advantage Capital · Lead
Open roles0
Total raised$25M
Team size51-200
Founded · Stage2017 · Series A
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About the company
What they build and who they serve.
Neato is a second-party (2P) e-commerce operator headquartered in Las Vegas that acts as the exclusive online retailer for consumer brands across Amazon and other marketplaces. Rather than billing agency fees, it purchases inventory outright and runs the full retail stack, including listings, pricing, advertising, creative, logistics, brand protection, and analytics, so partner brands transfer channel and inventory risk to a single operator. Founded in 2018 by Anthony Connelly and Spencer Jacobs, the company works with upper-middle-market to pre-enterprise CPG brands in pet, grocery, beauty, supplements, hard goods, and personal care, and has grown to operate in ten countries with a top-500 Amazon storefront.
Why it matters
Signals from funding, traction, and product direction.
- Neato manages a portfolio of upper-middle-market CPG brands across pet, hard goods, grocery, beauty, supplements, and personal care — bundling full-stack agency services, advertising, creative, brand protection, and analytics at no additional cost.
- Raise brings total equity funding to $25M; funds support new operations centers in Las Vegas and Chicago and expansion of the AI agent stack beyond Amazon.
- Ranked #39 on the 2022 Inc. 5000 list of fastest-growing U.S. companies; operates in 10 countries and runs a top-500 Amazon storefront at the time of the raise.
- Round is described as institutional growth capital (first disclosed institutional raise); Advantage Capital is identified as the lead with additional co-investors not publicly disclosed. Principal Philip Ruppel joins on the investment.
Funding history
Rounds and investors over time, newest first.
In the news
Press, announcements, and coverage about this company.
Investors
Advantage Capital
Focus areas
Series AConsumer GoodsE-commercePet Products
No open roles on the board yet
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