Startup profile

Vori

Series BSan Francisco, California, United States$22M raised

Open roles26
Total raised$22M
Team size11-50
Founded · Stage2019 · Series B

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About the company

What they build and who they serve.

Vori is a San Francisco-based startup building an AI-powered operating system for independent grocery stores, integrating point-of-sale, inventory tracking, supplier invoice processing, dynamic shelf pricing, and purchase orders into a single platform. Founded in 2019 by third-generation grocer Brandon Hill with cofounders Robert Pinkerton and Tremaine Kirkman, the company targets the roughly 45,000 US supermarkets that operate outside the Walmart-and-Amazon orbit. Since launching its current product in January 2024, Vori has processed more than $500M in payments across 55 cities, with payment revenue accounting for 60-70% of its top line.

Team & contacts

Key people at the company—reach out on LinkedIn or email.

Why it matters

Signals from funding, traction, and product direction.

  • Cherryrock Capital led the round, marking a high-profile bet by founder Stacy Brown-Philpot, the former TaskRabbit CEO who launched Cherryrock in 2023 with backing from a $172M Fund I.
  • Since launching its current product in January 2024, Vori says it has processed more than $500M in payments across 55 cities and served over 1 million consumers, with payments contributing 60-70% of revenue.
  • The Series B follows a $10M Series A in 2022 led by The Factory; Greylock Partners and The Factory both returned for this round, alongside lead Cherryrock Capital.
  • Vori targets the roughly 75% of US food-retail operators outside Walmart and Amazon, pitching an all-in-one POS, inventory, ordering, pricing and payments stack to the 45,575 independent supermarkets in a $1.5T market. CEO Brandon Hill said the company expects to grow sevenfold in 2026 and again in 2027.

Funding history

Rounds and investors over time, newest first.

  1. Series B

    $22M
    Greylock PartnersFactoryCherryrock Capital · Lead

In the news

Press, announcements, and coverage about this company.

Investors

Greylock PartnersFactoryCherryrock Capital

Focus areas

B2BAI/MLEnterprise SoftwarePaymentsRetailtech
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