Mobile User Acquisition Manager

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're​ ​looking for​ ​a​ ​Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities

• Acquire new and high-quality players for the games in an efficient and profitable manner.
• Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
• Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
• Make recommendations on campaign enhancements including retargeting, bid automation, etc
• Improve performance by conducting A/B testing with new creatives and tools.
• Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
• Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.

Requirements

• BSc in Industrial Engineering, Economics, Business, Law (LL.B) or similar fields
• Exceptional analytical and quantitative skills, Strong Excel skills
• Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
• Fluent Verbal and Written English Skills required 

Advantages

• Previous experience in a data driven environment
• Passion for mobile and casual gaming
• Understanding of mobile attribution

#LI-Hybrid

Advantages

Benefits