JOB DETAILS

Content Production Lead

CompanyH&M Group
LocationSydney
Work ModeOn Site
PostedDecember 22, 2025
About The Company
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at info@hm.com.
About the Role

Job Description

WHAT YOU’LL DO   

As a Content Production Lead, you are responsible for.  

Content Planning: 

  • Align with the daily customer communications plan to anticipate asset needs for paid media and store communications. 
  • Stay informed on global media formats and store communication guidelines. 
  • Collaborate with the Media team and agencies to support paid media, store activities, brand activations, and store openings and projects. 

Content coordination – Paid Media: 

  • Brief and coordinate media asset needs with the local media agency, regional production hub, and local content/editorial teams. 
  • Act as the main point of contact for the media agency regarding ad formats and asset delivery. 
  • Collaborate closely with Global Brand Marketing and Business Units to ensure full understanding of paid media campaign requirements. 

Content coordination – Store communications: 

  • Understand global store communication strategies, guidelines, and placements for printed materials and digital screens. 
  • Brief and coordinate POS asset needs with the regional production hub, NCG team, and local content/editorial teams. 
  • Communicate POS plans and quantities to the Store Visual team for ordering and execution. 
  • Share local digital screen content needs with the regional production team. 
  • Gather feedback from stores and the Visual team on in-store communication materials and asset allocation and share insights with relevant stakeholders 

WHO YOU’LL WORK WITH​​  

Reporting into the Marketing & Communications Manager, the Content Production Lead will collaborate closely with various stakeholders across the organization, including the Media team, Visual Function, Merchandising, E-comm, Area Teams, as well as Regional and Global teams. This role manages a team of two including the Content Co-ordinator and Copywriter.  

WHO YOU ARE​​  

We are looking for people who are...

  • An expert in paid media formats and assets across OOH, OLV, Display, Social, Print, and more. 
  • Structured, organized, and efficient in managing multiple stakeholders and deadlines. 
  • A confident communicator with strong presentation and interpersonal skills. 
  • A subject matter expert with experience in brand, local area marketing and activations. 

We are looking for people with…  

  • 5–7 years of experience in marketing, with a focus on the areas above. 
  • Previous experience in content production within fashion retail and/or a creative agency. 
  • A solid understanding of printed formats and in-store communication in retail environments. 
  • Strong knowledge of the local media landscape and how media agencies operate. 
  • Experience with budget management  
  • Experience with managing a team 

WHO WE ARE​​  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​  

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​  

WHY YOU’LL LOVE WORKING HERE ​​  
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​  

  • We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs  
  • You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories  
  • We are an inclusive company where you are encouraged to be yourself at work  

JOIN US​​  

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​  

Take the next step in your career together with us. The journey starts here.​​  

​​*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​​  

Key Skills
Paid MediaContent ProductionBrand MarketingCommunicationProject ManagementTeam ManagementRetail MarketingDigital MarketingStakeholder ManagementPresentation SkillsInterpersonal SkillsBudget ManagementFashion RetailCreative Agency ExperienceMedia Landscape KnowledgeAsset Coordination
Categories
MarketingCreative & MediaRetail
Benefits
Flexible Working ArrangementsEmployee Discount
Job Information
📋Core Responsibilities
The Content Production Lead is responsible for content planning and coordination for paid media and store communications. This includes collaborating with various teams and managing asset needs for campaigns and store activities.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
97996
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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