JOB DETAILS

DIRECTOR OF MARKETING & EVENTS

CompanyCraneWorks
LocationBirmingham
Work ModeOn Site
PostedDecember 23, 2025
About The Company
CraneWorks is an award-winning global provider of quality lifting solutions. With dealerships across the United States representing the world’s top crane and heavy equipment brands, we sell more Manitex boom trucks and Cormach material handling and knuckle boom cranes than anyone in North America. Founded in 2002, CraneWorks operates nine facilities in the US, offering new and used sales, nationwide service, worldwide parts, and an extensive rental fleet to customers from a wide variety of industries. While our premium products and custom solutions are impressive, it’s our commitment to customer service that truly sets us apart. Contact us today to experience the CraneWorks difference! Each CraneWorks location provides regional expertise, with in-depth knowledge of the local marketplace and client needs. Our shops provide both new and used equipment, manufacturer-backed and trained service, extensive parts inventories for all makes, and a modern rental fleet. Whatever your immediate or long-term needs are, CraneWorks is your one-vendor solution. We serve multiple industries, including the energy sector, municipal and infrastructure construction, residential construction, foundations, precast, material handling, commercial lighting and signage, governmental, and utilities. Along with the traditional equipment segments, on a regional basis CraneWorks provides specific market expertise for fluids management and hydro-excavation, railway service, and aerial platform access equipment.
About the Role

Description

  • Develop and execute marketing plans to support existing branches and new locations
  • Research market trends and competitors to identify growth opportunities
  • Ensure consistent branding and messaging across all locations while allowing for regional needs
  • Drive lead generation for rentals, equipment sales, and service across all divisions
  • Manage company social media channels, including LinkedIn, Instagram, and Facebook
  • Oversee website content, SEO, digital advertising, and performance tracking
  • Guide the creation of marketing materials such as brochures, videos, and sales tools
  • Use internal systems to track customer engagement and marketing results
  • Plan and manage trade shows, open houses, and customer appreciation events
  • Support branch leaders and sales team with local marketing efforts 
  • Plan, execute and attend internal, external and customer events at all locations
  • Assist HR and recruiting by promoting CraneWorks as a great place to work
  • Other duties as assigned

Travel Requirements:

  • Quarterly visits to company branches with overnight travel is expected
  • Attend customer, vendor, and company events as required in all locations

Requirements

  • 8+ years of marketing experience, preferably in a multi-location or industrial business
  • Experience supporting company growth into new markets
  • Strong experience planning and managing industry events
  • Knowledge of digital marketing tools, CRM systems, and social media platforms
  • Willingness to travel to branch locations as needed
  • Excellent verbal and written communication skills
  • Organization skills and attention to detail
  • Strong background in marketing and branding
  • Experience in creating content for social media, shooting and editing videos and photos, copy marketing
  • Experience with graphic design software like Canva or Adobe Creative Suite
  • Experience with web management software such as Wordpress and Hubspot
  • Experience with SEO and Google Analytics
  • Demonstrated ability to create, implement and monitor budgets
  • Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education:

Bachelor’s degree in Marketing, Communications, or related field

Key Skills
MarketingEvent PlanningDigital MarketingSocial Media ManagementSEOContent CreationGraphic DesignCRM SystemsBudget ManagementCommunication SkillsOrganization SkillsBrandingVideo EditingWeb ManagementMarket ResearchLead Generation
Categories
MarketingManagement & LeadershipCreative & MediaSalesCustomer Service & Support
Job Information
📋Core Responsibilities
The Director of Marketing & Events will develop and execute marketing plans to support existing branches and new locations while managing company social media channels and overseeing website content. They will also plan and manage trade shows, customer events, and support local marketing efforts.
📋Job Type
full time
📊Experience Level
10+
💼Company Size
190
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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