Marketing Manager

Description

Lyons Magnus leads the food industry with creativity and innovation, crafting top-quality products across all manufacturing phases, from raw materials to marketing. With over 2,000 diverse items for industrial ingredient and food service sectors, Lyons caters to leading restaurant chains nationally and internationally.

At Lyons, our diverse and talented staff is the heart of our organization. We foster a thriving work environment where employees are engaged in shaping both the company's and their own future.

A position in the Marketing department at Lyons Magnus, an international food and beverage manufacturer headquartered in Fresno, California. The Marketing Manager involves traditional marketing functions with the objective to successfully assist in developing, coordinating, and implementing the company’s strategic marketing plan.

Salary Range: $85,000 - $110,000 per year + bonus

Hours: 8:00 am - 5:00 pm

Schedule: Monday through Friday

Location: Fresno, CA

Travel Requirements: None

Work environment: In-office

Core Responsibilities

• Collaborate with senior management to develop and execute marketing strategies that align with the Company’s goals and objectives
• Manage point of sale materials and custom marketing materials including presentations, brochures, and product sheets
• Collaborate with sales team for strategic customer meetings/projects
• Plan and oversee the implementation of marketing campaigns across various channels (digital, print, social media, etc.)
• Use data-driven insights to make informed decisions and optimize future marketing strategies
• Monitor perception and position of Lyons brand and product portfolio
• Manage the development and design process of product labels
• Prepare and present regular reports on marketing results and effectiveness to senior management
• Provide design direction and collaborate with graphic designer throughout the entire creative process
• Stay current with industry trends, consumer insights, and competitor activity
• Support sales team with food shows, conferences, and ad hoc needs as necessary
• Collaborate with cross-functional teams, including Sales, Commercial Operations, Research and Development, and Regulatory

Requirements

Knowledge, Skills and Abilities

• A proven track record of project management, exceptional organization, and time management
• Strong communication skills, both written and verbal
• Demonstrated ability to work with cross-functional teams
• Strong writing skills exercising judgment in content, format, and grammar
• Proficient in programs including Microsoft Word, Excel, PowerPoint, and Outlook and eager to learn others, including SharePoint, Canva, Salesforce, PowerBI
• Skilled at using various resources to recognize and summarize consumer trends
• Demonstrated passion to “Get It Done” to delight our customers, consumers, and communities
• Accomplished collaborator with colleagues in a positive and constructive manner to maintain a professional relationship. Demonstrates courtesy, discretion, friendliness, diplomacy, and overall “One Team” mentality

Required Qualifications:

• Bachelor’s degree from an accredited university, preferably in Marketing or Business Administration
• Minimum of five (5) years of marketing experience

Preferred Qualifications:

• Experience in food and beverage manufacturing or food service.