Marketing Manager

Description

About the Company

We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C.

Our portfolio includes owned and licensed brands such as Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, and Margaritas Amigos Salsas, among others. Beyond brand ownership, we operate as a full-service operating company offering:

• Contract manufacturing and coffee roasting
• Global importing and sourcing
• Private label program development
• Branding and packaging services
• Fulfillment operations
• Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)

We are in a high-growth, modernization phase under new leadership. This includes rejuvenating and renaming the parent brand, investing in systems and talent, and relocating to a new Downtown Kansas City office. This is an exciting moment to help shape the future of a locally owned, family-led, multi-brand food & beverage portfolio company.

Corporate Purpose
To build, scale, and support the next generation of craft-driven food & beverage brands while attracting partners, talent, retailers, producers, and B2B customers.

Corporate Vision
Create a national portfolio of craft-forward, high-integrity brands powered by innovation, operational excellence, and sustainable growth.

Corporate Mission
Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food & beverage brands without compromising what makes them special.

Our Culture & Expectations

We are building a high-performing, highly accountable marketing team and are seeking collaborative professionals who thrive in fast-moving, cross-functional environments.

Across all roles, ideal candidates demonstrate the following behaviors and mindset:

• High ownership and accountability      — you take initiative, follow through, and hold yourself to high standards
• Results-oriented with urgency      — you move work forward, prioritize impact, and consistently raise the bar
• Proactive and assertive      — you speak up, solve problems, and don’t wait to be told what to do
• Collaborative and low-ego      — you work effectively across teams with positive intent and minimal drama
• Positive energy and professionalism      — how you show up matters as much as what you deliver
• Resourceful problem solvers      — you figure things out and adapt quickly
• Committed to growth and continuous improvement      — you actively seek feedback, learning, and better ways to work
• Culture builders — you      contribute to a healthy, high-trust, high-performance environment

We value people who bring intensity and excellence without ego, and who care deeply about both outcomes and how the work gets done.

These roles are primarily in-office at our Downtown Kansas City location, with flexibility to work from home or offsite one day per week, with the potential for up to two days per week based on performance, role responsibilities, and business needs.

About the Position  

The Marketing Manager is responsible for driving brand growth, demand creation, and revenue across Paris Brothers’ cafés, retail, eCommerce, subscriptions, and B2B channels. This role connects brand strategy with commercial performance, ensuring consistent and compelling product storytelling that translates into measurable results.

This position leads promotions, launches, and community-driven initiatives that support customer acquisition, retention, and loyalty. Working cross-functionally with café operations, sales, and marketing teams, the Marketing Manager activates the brand across physical and digital touchpoints while strengthening Paris Brothers’ presence within the communities it serves.

ESSENTIAL DUTIES & RESPONSIBILITIES

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

1. Own brand and revenue-driving marketing strategy across B2C (DTC, cafés, subscriptions, gift cards), B2B/wholesale, and retail/CPG

2. Develop and manage the annual and promotional marketing calendar; provide direction to channel marketing partners

3. Lead promotions and offers that drive incremental revenue while protecting brand equity

4. Lead product launches, providing customer-led input into pricing, positioning, and assortment

5. Own B2B funnel development and CRM oversight, including lead generation, retargeting, and nurture programs

6. Drive café traffic through menu marketing, LTOs, in-store activations, and seasonal programs

7. Own sponsorships and community partnerships from strategy through activation and reporting

8. Lead LinkedIn strategy, white papers, blogs, and webinars to build B2B thought leadership

9. Develop and grow coffee subscription programs, including value proposition, optimization, and segmentation

10. Grow online and café gift card sales

11. Lead merchandise programs, bundles, lifecycle management, and sales growth

12. Partner with VP Marketing & PR agency to generate earned media and community visibility

13. Monitor category trends, competition, and consumer behavior to refine positioning

14. Own campaign briefs, KPIs, and success metrics; deliver campaign wrap reports and optimization recommendations

15. Partner closely with Sales leadership to align marketing with revenue targets and pipeline development

16. Activate coffee sales programs with hospitality and B2B partners, including GTM strategy and sales tools

17. Drive retail velocity through shopper marketing, promotions, in-store trial, sampling, and targeted geo-advertising

18. Develop compelling B2B and retail brand content, including quality markers, recipes, and collaborations

19. Support growth of Parisi Coffee, Mother Earth Coffee, Cervasi Italian Foods, Margaritas Amigos, and Luigi Bonura brands as needed

20. Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES

· This position has supervisory responsibilities

FISCAL RESPONSIBILITY 

· Position has fiscal responsibilities.

MINIMUM QUALIFICATIONS

Required Education and Experience

· B.S. or M.S. in Marketing, Business, or a related field.

· Seven (7) to twelve (12) years of experience in brand marketing, trade marketing, integrated marketing, or revenue-driving roles.

· Demonstrated experience driving measurable B2C and/or B2B revenue growth

· Experience developing and managing marketing calendars, promotions, and campaigns

· Experience partnering closely with sales, operations, and external agencies

· Specialty coffee, premium CPG, food & beverage, or hospitality experience strongly preferred

· Experience supporting B2B and retail sales growth

Required Licenses or Certifications

· N/A

COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES

Knowledge of:

· Knowledge of B2C, B2B, retail, private label preferred 

· Subscription and loyalty marketing models
Skill in:

· Strong strategic planning and prioritization skills

· Strong written and verbal communication skills

· Strong collaboration skills across sales, creative, and operations teams

Ability to:

· Ability to translate business objectives into clear briefs and actionable campaigns

· Ability to manage multiple initiatives while maintaining brand consistency

POSITION TYPE AND EXPECTED HOURS OF WORK

· May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.

· Monday through Friday 8am until 5pm

· Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects 

TRAVEL 

· Occasional travel within the metropolitan area will be required.

· Occasional travel outside the metropolitan area may be required.

WORKING CONDITIONS & PHYSICAL DEMANDS

· This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.

· Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS INCLUDE:

- Medical Insurance

- Dental Insurance

- Vision Insurance

- Health Savings Account (HSA)

- Life Insurance

- Short-Term Disability

- Long-Term Disability

- 401(k) w/company matching

- Paid Time Off (PTO)

- Paid Holidays

EEO STATEMENT

· Paris Brother Inc. is an equal-opportunity employer and a drug-free workplace. Candidates will be required to complete a drug screen and successful background check post offer.