Assistant Manager, Social Media Platforms | Proximity Markets

<p><strong>Job Objective:</strong></p><p>&nbsp;</p><p>The Assistant Manager Proximity Markets is responsible for supporting the delivery of social media activities for <strong>GCC/MENA proximity markets</strong> by coordinating campaign execution, content delivery, community engagement oversight, reporting, social listening and day-to-day agency/vendor follow-up.</p><p>&nbsp;</p><p>The role ensures consistent Consumer Advocacy messaging and helps improve channel performance against agreed KPIs.</p><p>&nbsp;</p><p><strong>Core Functional Responsibilities &amp; Subject Matter Expertise</strong></p><ul><li><p>Support proximity markets social media strategy by preparing inputs, gathering market/channel insights, and coordinating execution requirements (timelines, deliverables, approvals).</p></li><li><p>Assist in the rollout of proximity-market campaigns by coordinating launch checklists and ensuring required assets and platform setups are in place.</p></li><li><p>Collaborate with marketing teams by coordinating content briefs and requests, consolidating feedback, and ensuring timely delivery of culturally relevant content for GCC/MENA audiences.</p></li><li><p>Support content distribution by scheduling and publishing posts, ensuring format compliance metadata/tagging accuracy, and adherence to brand and platform guidelines.</p></li><li><p>Continuously monitor proximity market trends by tracking platform trends, competitor activity, and campaign performance signals, and summarizing findings for stakeholders.</p></li><li><p>Support optimization efforts by flagging performance gaps, suggesting test ideas (format/timing/creative variations), and implementing approved adjustments.</p></li><li><p>Support influencer and partner activations by coordinating outreach logistics, deliverables, posting schedules, approvals, and reporting in line with agreed plans.</p></li><li><p>Maintain tracking records for influencer/partner activities, including deliverables, timelines, and performance outcomes.</p></li><li><p>Work closely with Consumer Advocacy by applying approved messaging guidelines across proximity market social channels and ensuring tone-of-voice consistency.</p></li><li><p>Support issue handling by monitoring audience feedback and escalating sensitive cases (complaints, misinformation, reputational risks) through agreed protocols.</p></li><li><p>Support financial oversight by maintaining spend trackers, validating invoices against deliverables, and coordinating with agencies to capture planned vs. actual spend.</p></li><li><p>Flag budget risks early by monitoring burn rate and sharing updates with relevant stakeholders for action.</p></li><li><p>Prepare regular performance reports by compiling platform and campaign analytics, ensuring data accuracy, and summarizing trends against KPIs.</p></li><li><p>Support insight generation by highlighting key learnings and observations to inform recommendations and optimization discussions.</p></li><li><p>Stay updated on platform updates and regional digital trends by monitoring new tools/features relevant to proximity markets and sharing practical implications for execution.</p></li><li><p>Maintain platform hygiene by ensuring channel setup, content specifications, and publishing practices follow current best practices.</p></li><li><p>Support channel performance review by maintaining performance dashboards and tracking improvements across reach, engagement, sentiment, and community health metrics.</p></li><li><p>Assist with optimization initiatives by coordinating content tests, documenting results, and maintaining a log of learnings.</p></li><li><p>Support community engagement oversight by monitoring daily community activity, ensuring responses meet service expectations, and coordinating replies based on approved playbooks.</p></li><li><p>Track and report community KPIs (response time, sentiment, volume, recurring themes) and escalate issues when needed.</p></li><li><p>Utilize social listening tools by monitoring key themes, sentiment, and emerging conversations relevant to Dubai tourism in GCC/MENA.</p></li><li><p>Identify proactive engagement opportunities by flagging trends, questions, and advocacy moments and proposing responses/activations.</p></li><li><p>Collaborate with agencies by coordinating deliverables and timelines, consolidating feedback, and ensuring outputs align with campaign goals and messaging.</p></li><li><p>Support spend alignment by tracking creative/analytical deliverables against the approved plan and documenting changes for visibility.</p></li><li><p>Support vendor selection activities by coordinating documentation and inputs, as required.</p></li><li><p>Track vendor performance by monitoring SLA indicators, deliverable quality, and turnaround time, escalating recurring issues through agreed channels.</p></li><li><p>Foster effective relationships by acting as a coordination point for updates, follow-ups, and approvals across internal teams, agencies, and external stakeholders.</p></li><li><p>Ensure smooth execution by maintaining action logs, meeting notes, and status updates for proximity markets social activities.</p></li></ul><p>&nbsp;</p><p><strong>Qualifications &amp; Experience:</strong></p><ul><li><p>Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.</p></li><li><p>Minimum of 5 years of experience in social media operations, community management, digital marketing, or agency coordination (GCC/MENA exposure preferred)</p></li><li><p><strong>Language: Arabic and English</strong></p></li></ul>