Performance Marketing Specialist

Description

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for an Performance Marketing Specialist to join our Denver/hybrid team. 

The Performance Marketing Specialist is responsible for supporting the development and execution of bottom-of-funnel marketing campaigns across all product lines for the Medical Group Management Association (MGMA). This role focuses on driving conversions and qualified leads through tactical execution of paid media, retargeting, email acquisition, and landing page optimization. The Performance Marketing Specialist works closely with cross-functional teams to implement campaigns that align with MGMA’s digital strategy, while ensuring brand consistency and performance-driven outcomes.

Essential Functions:

• Execute marketing campaigns and tactics with the strategic oversight of marketing management.  
• Collaborate with internal service providers and stakeholders to maximize all available marketing channels including web, email, direct mail, media placement, digital and more.  
• Coordinate and keep track of multiple projects and meet campaign deadlines. 
• Generate and interpret campaign performance data to shape future tactics for improved performance. 
• Assist in enforcing brand marketing guidelines through each designated product and campaign to ensure cohesive feel across the organization.  
• Work as a team player within the Marketing department, and across departments of the organization, to support brand and product awareness. This includes attending team meetings for planning for and assisting in content creation to support campaigns and drive response. 
• Work with the Design team on creative development and coordinate approval processes for promotional materials, website content, advertisements, and other marketing related projects.  
• Create and execute successful and complex automated marketing campaigns utilizing the marketing automation platform with guidance from the Performance Marketing Manager.  
• Update and manage webpages for a specific product line(s) utilizing website best practices. 
• Write, proofread, and edit copy and creative content across different medium. 
• Prepare and present reports summarizing information, including collecting and compiling feedback in an easily reviewed and understood format. 
• Other duties as required and necessary to ensure the success of the organization. 

Supervisory duties:

• None

Knowledge, skills and abilities:

• Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision and values.  
• Experience developing and executing marketing campaigns and tactics including web, email, print collateral and digital mediums. 
• Proficient in Microsoft Office.
• Strong writing, editing and proofreading skills. 
• Experience or ability to use a full marketing tech stack such as Marketo, Kentico, Eloqua and Microsoft Dynamics. 
• Strong experience with website content management and basic HTML skills.  
• Ability to work effectively with internal service providers to produce quality campaign materials.  
• Problem solving skills, ability to work on multiple projects at one time and assimilate feedback from multiple stakeholders while adhering to deadlines.  
• Ability to execute activity with varying amounts of direction. 
• Excellent communication, customer service and problem-solving skills. 
• Strong organizational and project management skills. 
• An active self-learner and creative mind that brings new ideas to the table. 
• Must have the ability to establish effective internal and external working relationships. 
• Ability to synthesize data from various sources into actionable inferences

Requirements

Education:

• A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required.

Experience:

• Two (2) or more years in a marketing campaign planning and execution role is required.  
• Experience with inbound and outbound, B2B and B2C marketing programs preferred.   
• Experience in A/B (split-run) testing and familiarity with Google Analytics is strongly preferred. 
• At least one year experience leveraging a full Martech stack to generate campaigns. 
• Healthcare experience is preferred. 

An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements/Licenses/Certifications:

• Must have reliable transportation.
• Must have a valid driver’s license.

Working environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is generally performed in an indoor, professional office environment.
• Will need to attend conferences and MGMA events in various locations around the United States on a regular basis.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, and scanners.
• Regular, predictable attendance is required.

Physical Activities

The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:

• Ability to read, write, edit
• Ability to converse, discuss, convey
• Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research.

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:

• Ability to perceive, identify, recognize
• Ability to detect, determine, discern, judge
• Ability to assess, estimate, compare

This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:

• Ability to operate PC/keyboard and other office productivity equipment
• Ability to position self to traverse/navigate around typical office setting
• Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.

Why Work for Us:

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience.

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status, or any other basis protected by applicable law.

MGMA does not engage in immigration sponsorship or relocation assistance.

The application deadline is January 21, 2026. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $55,000- $65,000, depending on the skills, education, and experience of the candidate.

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