Executive-Marketing, Loyalty and Co-Partnership

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

1.Loyalty Program Support

• Assist in managing the company loyalty program, including customer communication, reward updates, and campaign rollout.

• Coordinate CRM activities through email, SMS, app, and digital channels.

• Work with data/CRM teams to extract customer insights and analyze program performance.

• Monitor customer feedback and support improvements to the loyalty experience.

2.Partnership & Collaboration

• Research and identify potential partnership opportunities with banks, Telecom, others

• Coordinate with partners to execute co-branded campaigns and ensure deliverables are met.

• Support contract processes, documentation, and partnership evaluations.

• Maintain partner contact lists and update partnership trackers.

3.Campaign Execution

• Support the planning and execution of marketing campaigns that include loyalty or partner components.

• Prepare briefs for creative teams and ensure materials align with the brands.

• Coordinate campaign rollout across stores, digital channels

• Track campaign KPIs and prepare post-campaign reports.

4.Reporting

• Support monthly reports on loyalty performance, customer trends, and partnership results.

• Analyze basic data to identify insights for improvement.

• Work with internal teams to ensure smooth execution of loyalty and partnership tasks.

• Handle documentation, cost tracking, and budget alignment.

• Maintain timelines, trackers, and campaign calendars.

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 1–2 years of experience in marketing, CRM, partnerships, or related roles.

• Basic analytical ability and familiarity with CRM platforms.

• Strong communication skills and cross-team coordination capability.

• Detail-oriented with strong project management abilities.

• Creative mindset with problem-solving attitude.

• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.