JOB DETAILS

Business Development Manager

CompanyTailored Label Products Inc
LocationMenomonee Falls
Work ModeOn Site
PostedJanuary 17, 2026
About The Company
“Personal commitment. Powerful results.” It's the essence of Tailored Label. Creativity, ingenuity and our desire to manufacture one-of-a-kind custom products set us aside from other “label” companies. From short-run, digital labels to full production runs, Tailored Label Products has been doing the “impossible” for more than 34 years. At TLP every label we produce is custom-engineered around the demands of your application. Our highly complex label production equipment combined with our passion for innovation, we engineer and provide unique, custom label products and specialized adhesive solutions. Market applications include OEM’s, electrical, automotive, outdoor power equipment, point-of-purchase, and biomedical labels. As a proud two time recipient of the Wisconsin Manufacturer of the Year Grand Award (2005 & 2013) Tailored Label Products is recognized for our state-of-the-art manufacturing facility, equipment, processes, and capabilities. In addition, TLP has been named as a Top 10 Business in Southeastern Wisconsin in 2006, 2007, and 2015 by the Waukesha County Chamber of Commerce and Small Business Times further confirming our passion for innovation. Tailored Label Products is an ISO-9001:2015 and IATF 16949:2016 registered a custom manufacturer of UL labels, CSA labels, warning labels, digital labels, custom labels and die cut adhesives. We've been named to the Journal Sentinel list of Top Workplaces six consecutive years and received The Best of the Best Workplaces in the Americas designation from the Printing Industries of America / Graphic Arts Technical Foundation (PIA/GATF), confirming our investment in our highly trained staff and our policies and practices.
About the Role

Description

Tailored Label Products is a Rocket Ship. 

(Literally. Our labels are on the rockets that go to space.)


Most people hear "label company" and think of simple stickers. They’re wrong. At Tailored Label Products (TLP), we engineer high-performance adhesive solutions for the most demanding environments on (and off) Earth. 

But our product isn't the only thing taking off. 


We have established a strong foundation and are now embarking on a new phase of accelerated growth to significantly scale our organization. We aren't looking for a "maintainer" to keep the ship steady. We are looking for someone to add fuel to the engine. 


If you are a strategic Business Development Manager who wants to be the architect of our company’s most critical growth phase, this is your seat. 


The Mission 

Reporting directly to the VP of Sales, you will own the front-end growth engine. Your job is not to wait for the phone to ring; your job is to identify, qualify, and advance high-value opportunities that push TLP into new markets. 

Success in this role demands a laser-focused approach, where success is measured by the strategic fit and intentional targeting of every prospect in the pipeline. 


How You Will Fuel our Growth 

1. Strategic Market Expansion (The Navigation) 

  • Target Identification: You will conduct thorough research to identify untapped market segments and high-growth regions where our high-performance labels can win. 
  • Strategic Implementation: You will develop and execute comprehensive business development plans aimed at incremental revenue generation and high-value client acquisition. 
  • Competitive Intelligence: You will maintain a deep understanding of the competitive landscape, identifying unique value propositions to displace competitors and capture market share. 
  • Team Leadership: You aren't doing this alone. You will manage and mentor the Marketing Specialist to ensure marketing campaigns, content, and lead-gen activities are directly aligned with your targeted growth initiatives. 

2. Prospect Development (The Launch) 

  • Lead Generation: You will identify and initiate contact with key decision-makers at targeted accounts, utilizing HubSpot to track and nurture the early-stage sales cycle. 
  • Rapport Building: You will serve as the face of TLP and a trusted interim advisor to potential customers, establishing the foundation for long-term partnerships. 
  • Value Pitching: You will effectively articulate the strategic advantages of our solutions, tailoring the value proposition to solve specific client manufacturing pain points. 
  • CRM Management: You will maintain clean, actionable data within HubSpot, ensuring all prospecting activity and lead intelligence are documented for the wider team. 

3. Strategic Handoff (The Staging) 

  • Lead Qualification: We don't want "fluff" in the pipe. You will rigorously qualify prospects to ensure they meet internal technical and financial criteria before transitioning them to the Sales team. 
  • Seamless Transition: You will manage the handoff process via HubSpot, providing Sales team members with comprehensive data and requirements to ensure a successful close. 
  • Performance Monitoring: You will analyze lead-to-close ratios and pipeline health, providing regular updates to leadership and adjusting top-of-funnel tactics as needed. 

4. Cross-Functional Collaboration (Mission Control) 

  • Internal Alignment: You will work closely with Engineering, Operations, and Sales to ensure identified opportunities align with TLP’s production capabilities. 
  • Technical Liaison: You will act as the voice of the customer during the early stages, providing critical feedback to Engineering to drive innovation. 
  • Operational Excellence: As a leader in a growth organization, you will role model adherence to all TLP company policies regarding safety, quality, and operational excellence. 

Requirements

 

What You Bring: 

  • Education: Bachelor’s degree in business or a related field; MBA preferred. 
  • Experience: Minimum of 3+ years of experience in business development or sales management, preferably within a manufacturing or adhesives environment. 
  • Leadership: Experience managing direct reports or leading cross-functional projects. 
  • Tools: Advanced proficiency in HubSpot, or similar CRM software, and Microsoft O365. 
Key Skills
Business DevelopmentSales ManagementMarket ResearchLead GenerationCRM ManagementStrategic PlanningTeam LeadershipCompetitive IntelligenceClient AcquisitionValue PropositionCross-Functional CollaborationOperational ExcellenceTechnical LiaisonData AnalysisMentoringCommunication
Categories
SalesManagement & LeadershipManufacturingMarketingEngineering
Job Information
📋Core Responsibilities
The Business Development Manager will own the front-end growth engine, identifying and advancing high-value opportunities for Tailored Label Products. This role involves strategic market expansion, prospect development, and ensuring seamless transitions to the sales team.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
108
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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