Description

Area Retail Manager — Consuela

Location: Austin, TX (Based in single store location, with travel to regional stores)

Reports To: CFO  

Purpose of the Role

We’re looking for an inspiring fashion retail leader to guide our stores with a focus on hospitality, storytelling, and team development. As the Area Retail Manager, you’ll be both a hands-on store manager and a leader of leaders—ensuring a best-in-class customer experience across every location you touch. 

Two of Consuela’s main brand pillars revolve around creating art as well as supporting and uplifting women. Given those efforts - this role is ideal for a fashion leader who is equally passionate about people (both internal and external), product, and hospitality; someone who leads by example, develops others, and ensures that each store reflects the joyful, inclusive, and elevated retail environment that defines Consuela.  

Key Responsibilities

Retail Store Leadership (Primary Store)

• Lead all day-to-day operations of the Austin store, delivering an exceptional customer experience that is warm, welcoming, and true to the brand pillars.  
• Develop a team of high-performing, customer-first associates through training, coaching, and ongoing development  
• Implement and sustain operational processes:  
  • Sales floor execution and traffic-driving initiatives
  • Visual/brand merchandising 
  • Product storytelling and customer experience/styling 
  • Inventory control and product flow
  • Scheduling and payroll forecasting
  • P&L ownership of controllable expenses  
• Collaborate with Consuela Connects and HQ teams to support in-store events, activations, and brand moments

Area Manager Responsibilities (Multi-Store Oversight)

• Serve as the leader of leaders by coaching and developing Store Managers at additional locations in Katy and Smithville, Texas. 
• Ensure each store is delivering on Consuela’s hospitality standards—hospitality without pressure, warmth without script, service with heart 
• Conduct regular visits to all stores to assess customer experience, team engagement, and operational standards  
• Act as the key liaison between store teams and corporate HQ—communicating key initiatives, sharing updates, and gathering field insights  
• Partner with Store Managers to:  
  • Develop talent pipelines and succession plans
  • Build schedules that support traffic , productivity goals, and in-store events
  • Manage store-level time tracking, staffing models, and team development
  • Support new company/store initiatives, visual refreshes, and brand consistency rollouts  
• Lead weekly touch-base calls and monthly in-person coaching visits with each Store leadership team

Customer Experience

• Champion Consuela’s hospitality-first service model across all stores:  
  • Ensure customers feel welcomed, seen, and supported—not sold to
  • Model empathy, storytelling, and genuine connection with every interaction  
• Elevate service standards through daily coaching, role-play, and customer experience feedback loops  
• Monitor in-store feedback and respond proactively to trends or concerns - requires ability to be “on-the-floor”  
• Maintain an environment where team members feel proud of their work and connected to the brand’s mission
• Establish and maintain robust product training programs - including customer styling 

Brand Embodiment & Leadership Presence

As a multi-store leader, you are more than a retail operator—you are a physical extension of the Consuela brand. That means embodying our purpose, our tone, and our aesthetic in every store you lead. 

• Represents Consuela’s joyful, artistic, and purpose-led spirit by leading with a confident presence, paired with a polished personal style and genuine enthusiasm/energy— demonstrating how Consuela lives within an elevated, effortless aesthetic rather than dressing as the product.  
• Set the tone for hospitality-forward service that is empathetic, intuitive, and pressure-free 
• Uphold visual and cultural standards that reflect a high-end retail environment—including team appearance, store ambiance, and language used in customer interactions
• Champion and protect the brand’s emotional impact—ensuring every customer feels uplifted, seen, and welcomed

Requirements

Education & Experience

• 5+ years of multi-unit retail leadership experience (store manager or area manager level)
• Experience in fashion, accessories, or lifestyle retail preferred
• Proven ability to lead and develop teams across multiple locations
• Strong operational knowledge: scheduling, inventory management, P&L accountability (targets, expenses, supplies, payroll, etc.)
• Passion for delivering exceptional, hospitality-forward customer experiences - including in-store events
• Must have reliable transportation and be willing to travel regularly between stores
• Weekend, evening, and holiday availability required

Knowledge & Skills

• Deep understanding of retail metrics, service behaviors, and team leadership
• Strong communicator who builds trust and collaboration across all levels
• Ability to balance store-specific needs with brand-wide consistency
• Technologically comfortable (POS, scheduling, inventory systems, Google Suite)
• Strong organizational and time management skills—able to manage multiple locations and priorities at once

Competencies 

Leadership 

• Takes pride in being stylish, professional, and brand-aligned
• Understands the power of aesthetics, tone, and detail in influencing customer experience
• Builder of teams who models warmth, taste, and intentionality in how they show up
• Strategic thinker with the ability to zoom out across stores while still delivering day-to-day results
• Acts as a field ambassador for the brand, helping translate Consuela’s purpose into real-world execution
• Models humility, joy, and confidence—setting the cultural tone for each store
• Advocates fiercely for the customer and team experience
• Creates a culture of psychological safety, belonging, and development - excelling in conflict management.
• Celebrates wins, builds morale, and fosters a sense of pride across the district
• Provides direct, supportive feedback and engages in tough conversations with care
• Seeks continuous improvement and encourages team learning and growth through real-time coaching and observations 
• Understands the balance between sales goals and brand ethos
• Uses data to inform scheduling, inventory needs, inventory management and performance coaching
• Supports marketing, merchandising, and planning teams with on-the-ground insights

Supervisory Responsibilities

• Directly manages the team of one store (Assistant Managers, Supervisors, Retail Brand Associates)
• Indirectly manages Store Managers of 2 additional locations and their teams

Physical Requirements

• Ability to work standing and moving for extended periods
• Ability to lift and carry merchandise boxes as needed