Marketing Manager (Dine-in Customer Experience)

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Purpose:

Plan and execute integrated calendar, visibility programs, promotions, and product bundles that lead to higher category consumption.

Main Responsibilities:

• Drive brand and sales performance through core initiatives that grow eating occasions
• Develop channel exclusivity program to drive business growth in Dine in and Take Away channel
• Initiate commercial plan that relevant to consumers’ need and capture traffic to store for growing dine in and take away channel consistently
• Elevate overall consumers experience through food / service / or activity for dine in channel along the year
• Build consumers engagement to grow brand equity through special programs ex. Birthday program, etc.
• Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistently
• Build campaign forecasting and sales / financial impact that inline with business objective and guardrail
• Work with partner/ landlord to develop strong local store marketing program that build incremental sales to business
• Work closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothly
• Develop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers’ insight, and key learning

Qualifications

• Bachelor ‘s degree or higher in Marketing , Business Administration or any related field
• At least 7 year experience in directing and leading sales and marketing
• Experience working in restaurant operations and management or FMCG
• Excellent communication and people skills
• Creativity and commercial awareness
• Excellent knowledge of MS Office

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you