Senior Media Planner, Loyalty

The Media Planner will be responsible for designing, planning, and executing targeted media campaigns for suppliers under the client's Marketing project. This role ensures campaigns are aligned with brand objectives, optimized for performance, and delivered on time. The Media Planner will work closely with suppliers, retail client marketing, and internal NIQ teams to manage end-to-end campaign operations.

Key Responsibilities

• Campaign Planning & Setup
  • Collaborate with suppliers to understand campaign objectives and preferred customer segments.
  • Recommend media channels and targeting strategies using NIQ Segmentation Studio.
  • Develop campaign briefs, timelines, and cost estimates based on retail client's rate card.
• Media Strategy & Optimization
  • Design multi-channel media plans (SMS, EDM, Push Notifications, Social Media).
  • Ensure campaigns align with supplier objectives.
  • Monitor campaign delivery and optimize performance KPIs.
• Execution & Coordination
  • Liaise with retail client Marketing team for campaign setup and approvals.
  • Oversee creative assets and ensure compliance with retail client's artwork guidelines.
  • Manage campaign go-live and troubleshoot any operational issues.
• Performance Reporting & Insights
  • Prepare pre-campaign opportunity reports and post-campaign evaluation reports.
  • Share actionable insights with suppliers to drive upsell and repeat campaigns.
  • Maintain accurate documentation for all campaigns

A LITTLE BIT ABOUT YOU

You are driven by curiosity and have a passion for understanding what influences consumer behavior and campaign performance. You excel at planning and executing media strategies that deliver measurable results. With strong analytical and organizational skills, you can design multi-channel campaigns, manage timelines, and optimize performance based on data insights. You thrive in a fast-paced environment, are detail-oriented, and have a knack for balancing creativity with precision. Collaboration is second nature to you—you work seamlessly with internal teams and external partners to ensure campaigns meet objectives and exceed expectations.

• Minimum Bachelor’s Degree is required, Master’s Degree is preferred
• Minimum 5 years of working experience in media planning or campaign management (retail or FMCG preferred).
• Proven expert knowledge of the loyalty industry
• Strong understanding of digital media channels and CRM-based targeting.
• Proficiency in using Microsoft Office and good analytical skills
• Exceptional client management and negotiation skills
• Gain the trust of everyone involved in assigned projects
• Ability to effectively communicate technical decisions and their rationales to business unit stakeholders and development teams and be able to navigate through conflicting opinions
• Effectively influence team members to complete their tasks on time and follow project management guidelines/channels
• Excellent communication (written and verbal) and presentation skills, as well as the ability to communicate effectively at all levels within the organization
• Experience working in a cross-functional, team-based globally distributed environment; experience working in an international environment desired
• Ability to properly scope requirements, identify tasks, and determine the level of effort

Hybrid based role, must be physically located within job country and candidate must be a Country/Region Resident

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion