Account Executive, Paid Search

<p><strong>772 - Account Executive, Paid Search - MM&amp;D</strong></p> <p><strong>About WPP Media</strong></p> <p>WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.</p> <p>WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com</p> <p><strong>About Mindshare: A Leading WPP Media Brand</strong></p> <p>Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.</p> <p><strong>Role Summary and Impact</strong></p> <p>Intro to the role:</p> <p>As a Paid Search Account Executive, you will be responsible for keyword research, campaign building, daily monitoring and optimisation, as well as pulling and analysing data to write insightful commentary for performance reporting.</p> <p>You will develop excellent platform knowledge and work closely with the Paid Search Manager to plan and execute a best in class Paid Search strategy, whilst continuously searching for new opportunities through personal research and cross-team collaboration.</p> <p>Key Responsibilities:</p> <p><u>Campaign Management</u></p> <ul> <li>Effectively manage your designated paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.</li> <li>Work closely with the Paid Search manager to plan and execute a best in class Paid Search strategy including a rigorous A/B testing plan.</li> <li>Assist with performance analysis, internal data maintenance, issue identification and solution development that your team conducts.</li> </ul> <p><u>Client &amp; Partner Management </u></p> <ul> <li>Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.</li> <li>Contribute to client meetings and participate in ongoing client engagement.</li> <li>Effectively communicate with your manager, client team and client contacts, regarding deadlines and delivery of work.</li> </ul> <p><u>Operational Excellence</u></p> <ul> <li>Carry out regular campaign and budget management checks.</li> <li>Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.</li> <li>Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends.</li> </ul> <p><strong>Skills and Experience</strong></p> <p>At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values:</p> <ul> <li>Be <strong>Extraordinary</strong> by <em>Leading Collectively</em> to <em>Inspire transformational Creativity.</em></li> <li>Create an <strong>Open</strong> environment by<em> Balancing People and Client Experiences</em> by <em>Cultivating Trust</em>.</li> <li>Lead <strong>Optimistically</strong> by <em>Championing Growth</em> <em>and Development</em> to <em>Mobilize the Enterprise</em>.</li> </ul> <p>&nbsp;</p> <p>About you:</p> <ul> <li>Passion for digital marketing, in particular Paid Search, with current dated certifications (Google and Microsoft Ads), and understanding of bid and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).</li> <li>Affinity for numbers and with basic data analysis knowledge, keen to drive continued excellence.</li> <li>Ability to manage your time effectively and of working as part of a group.</li> <li>Attention to detail and excellent communication skills, written and verbal.</li> <li>Proactive and self motivated, always looking to expanding knowledge and capabilities.</li> </ul> <p>&nbsp;</p> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.&nbsp;&nbsp;</p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.<br><br>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p><em>Please note this is a UK based role and requires individuals to have the right to work in this location</em></p> <p>Please read our Privacy Notice (<a href="https://www.wppmedia.com/pages/privacy-policy">https://www.wppmedia.com/pages/privacy-policy)</a> for more information on how we process the information you provide.</p> <p>While we appreciate all applications received, only those candidates selected for an interview will be contacted.&nbsp;</p> <p>#LI-Promoted</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>