JOB DETAILS

Manager, Content Marketing

CompanyProcure Analytics
LocationAtlanta
Work ModeOn Site
PostedJanuary 26, 2026
About The Company
Procure Analytics (PA) is the leading data-enabled procurement services company with over $2.5B in spend under management. PA offers a comprehensive approach to efficiently manage critical-to-operations spend, employing a leveraged GPO model for strategic suppliers, and Amicus Spend Management, a digital platform and buy desk, for tail spend. Members benefit from PA’s purchasing leverage, proprietary spend analytics, category expertise and white-glove implementation resources to deliver impactful, bottom-line results for their organizations.
About the Role

Description

 

We’re looking for a Content Marketing Manager to own the strategy and execution of content that drives demand generation, supports business development, and strengthens our brand with enterprise buyers. 

This role is ideal for a strong B2B writer and strategist who enjoys turning complex ideas into clear, compelling stories — from white papers and case studies to email campaigns, landing pages, and sales presentations. You’ll report directly to the VP of Marketing and play a visible role in shaping how our story shows up across marketing and sales. 


What You’ll Own 

  • Content strategy and editorial planning aligned to demand generation goals 
  • Development of high-impact B2B content across the full funnel 
  • Audience insights and messaging that resonate with business decision-makers 
  • Content support for business development and sales efforts 
  • Collaboration with internal stakeholders to translate ideas into compelling narratives
     

What You’ll Create 

  • White papers and thought leadership pieces 
  • Customer case studies and success stories 
  • Blog posts and long-form articles 
  • Email and landing page copy for demand generation campaigns 
  • Social media content to amplify campaigns and thought leadership 
  • Messaging and narrative content for business development pitch decks
     

How You’ll Work 

  • Partner closely with Marketing, Sales, and Business Development 
  • Interview subject-matter experts and synthesize complex topics into clear stories 
  • Manage content workflows from idea through execution 
  • Use data and performance insights to refine messaging and content strategy
     

Tools you’ll use: Pardot, Salesforce, Google Analytics, WordPress (or similar CMS) 

 

What Success Looks Like: 

  • Demand generation content that supports pipeline growth 
  • Strong adoption of content by sales and business development teams 
  • Clear, consistent messaging across channels 
  • Content that engages target audiences and supports campaign performance

Requirements

 

Required 

  • 3–6 years of B2B content marketing experience 
  • Proven experience writing business white papers and case studies 
  • Strong long-form and short-form writing skills 
  • Experience supporting demand generation campaigns 
  • Ability to develop clear narratives and structure messaging for presentations 
  • Comfort working in PowerPoint to support story flow and messaging (design not required)
     

Nice to Have 

  • Experience with complex or technical subject matter 
  • Familiarity with marketing automation and CRM tools 
  • SEO and content performance analysis experience 

#LI-JC1

Key Skills
Content StrategyB2B WritingDemand GenerationEditorial PlanningAudience InsightsMessagingCollaborationContent DevelopmentData AnalysisSales SupportEmail CampaignsSocial MediaPowerPointSEOCRM ToolsComplex Topics
Categories
MarketingManagement & LeadershipSalesCreative & Media
Job Information
📋Core Responsibilities
The Content Marketing Manager will own the strategy and execution of content that drives demand generation and supports business development. This role involves creating high-impact B2B content and collaborating with internal stakeholders to translate ideas into compelling narratives.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
162
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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