Paid Media Growth Lead

Description

Position Overview:

The Paid Media Growth Lead owns and scales DTC paid media performance across North America, with accountability for efficient growth, media channel strategy, and continuous optimization across channels.

This role is for a paid media expert who understands how channels, creative, and spend work together to drive growth. They turn performance data into clear direction, priorities, and actions to guide agency partners and internal teams while staying close enough to execution to ensure performance improves over time.

Responsibilities:

· Own paid media performance across North America, with accountability for growth, efficiency, and learning

· Lead media strategy and investment planning across channels and the full funnel

· Set clear direction and priorities for agency partners to drive strong execution 

· Develop and maintain a testing and experimentation roadmap to continuously improve media effectiveness

· Translate performance insights into recommendations for media allocation, creative direction, and optimization

· Partner with analytics to ensure measurement frameworks support decision-making and scale

· Align media plans with product launches, promotional calendars, and inventory considerations

· Communicate pacing, performance, and insights to senior stakeholders

· Build and refine processes, tools, and ways of working that enable the team and agencies to scale efficiently

· Identify opportunities to improve performance through automation, new platforms, or operating model changes

· Other projects as assigned

Requirements

Education:

· Bachelor’s degree preferred; equivalent experience considered.

Experience:

· 5+ years of experience in performance or growth marketing, including ownership of large-scale national paid media budgets across multiple channels

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs