JOB DETAILS

Brand Manager

CompanyTrickle Up
LocationRawalpindi
Work ModeOn Site
PostedFebruary 17, 2026
About The Company
Trickle Up partners with women living in extreme poverty to drive social and economic inclusion and promote sustainable livelihoods. We drive large-scale change by partnering with governments, global institutions, and local organizations. Trickle Up was founded in 1979 at a time when "trickle down” economics was the conventional wisdom. We watched the poor getting poorer while the rich benefited from this approach. Trickle Up founders Glen and Mildred Robbins Leet knew from their experience that nothing empowers an individual to achieve their dreams more than the trust and encouragement of another human being. They put into practice what their experience had taught them: investing in individuals at the grassroots level is the most powerful antidote to extreme poverty. Over 38 years later, Trickle Up continues to be a critical vehicle for the social and financial empowerment of women living in extreme poverty. Trickle Up focuses on the toughest challenges in global poverty alleviation: to reach the poorest, most vulnerable, isolated people and create trajectories towards financial independence. We have lifted over one million people worldwide - particularly women, people with disabilities, refugees, and indigenous people - out of extreme poverty and into a better quality of life. We invest in people. We bolster communities. We champion power over poverty.
About the Role

At Trickle Up, we believe strong brands don’t trickle down from the top — they grow from the ground up, powered by trust, creativity, and community. We’re looking for a Brand & Marketing Manager who can blend strategy and storytelling to amplify our mission, inspire action, and drive growth. This role is perfect for someone who thrives at the intersection of creativity and strategy, and who sees brand-building as a collaborative, people-powered journey.

Key Responsibilities:

Brand Strategy & Reputation

  • Develop brand strategies that strengthen reputation and foster community trust.
  • Ensure brand consistency across messaging, design, and digital/offline touchpoints.

Campaigns & Growth

  • Plan and execute digital campaigns to drive donations, sales, and engagement.
  • Explore innovative channels (online and offline) to connect with audiences in meaningful ways.

Creative Ideation & Execution

  • Conceptualize and deliver compelling creative campaigns, content, and brand activations.
  • Collaborate on website UI/UX improvements for seamless brand experiences.
  • Infuse creativity and fresh thinking into brainstorming sessions.

Cross-Functional Collaboration

  • Partner with design, marketing, partnerships, and operations teams to align goals.
  • Lead and manage cross-team initiatives to successful completion.

Continuous Learning & Innovation

  • Monitor trends, competitor activity, and digital innovations.
  • Experiment with new ideas to keep the brand ahead of the curve.

4+ years of experience in brand management, marketing, or communications.

Proven success in planning and running digital campaigns.

Strong creative instincts with the ability to turn insights into bold ideas.

Experience collaborating across teams and managing projects end-to-end.

Growth mindset: curious, adaptable, and eager to innovate.

(Bonus) Experience in nonprofit, social impact, or consumer brands.

  • Competitive salary + performance-based bonuses
  • Paid annual and sick leave
  • 5-day work week (weekends off)
  • Professional development opportunities
  • Collaborative, growth-focused work environment
Key Skills
Brand StrategyReputation ManagementDigital CampaignsGrowth PlanningCreative IdeationContent CreationBrand ActivationsWebsite UI/UXCross-Functional CollaborationProject ManagementTrend MonitoringInnovation
Categories
MarketingManagement & LeadershipCreative & MediaSocial Services
Benefits
Performance-based bonusesPaid annual leavePaid sick leave
Job Information
📋Core Responsibilities
The Brand Manager will be responsible for developing brand strategies to strengthen reputation and ensure consistency across all touchpoints, while also planning and executing digital campaigns to drive key organizational goals like donations and engagement. This role involves conceptualizing compelling creative assets and leading cross-functional initiatives to achieve alignment.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
100
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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