Demand Generation Manager

We are seeking a data-driven, results-oriented Demand Generation Manager to accelerate pipeline growth and revenue across priority segments. In this role, you will own the strategy, execution, and optimization of integrated marketing programs that drive awareness, engagement, and qualified demand. You will partner closely with Sales, Product Marketing, Field Marketing, and RevOps to deliver measurable impact across the funnel - from first touch through opportunity creation.

This is an ideal role for a marketer who thrives in fast-paced, high-growth environments, enjoys experimentation, and is passionate about turning insights into scalable programs that fuel predictable pipeline.

What You'll Do:

• Own end-to-end demand generation strategy to drive qualified pipeline and revenue growth

• Plan and execute integrated campaigns across digital channels (paid media, email, webinars, events, content syndication, ABM, etc.)

• Partner with Sales leadership to align on target accounts, segments, and pipeline priorities

• Develop and optimize full-funnel programs - from awareness to conversion to acceleration

• Manage paid acquisition channels, budgets, and performance to maximize ROI

• Collaborate with Product Marketing to translate messaging into high-performing campaigns and offers

• Work with Marketing Operations to ensure proper tracking, attribution, lead scoring, and funnel reporting

• Analyze campaign performance and continuously optimize based on data and insights

• Launch and scale account-based marketing (ABM) initiatives for enterprise targets

• Support field marketing programs, events, and regional pipeline initiatives

• Forecast pipeline contribution and report on performance against goals

• Test new channels, tactics, and growth opportunities to improve efficiency and scale

What You Bring:

• 5+ years of B2B demand generation or growth marketing experience, preferably in SaaS or enterprise technology

• Proven track record of driving measurable pipeline and revenue impact

• Strong understanding of modern marketing channels, funnel metrics, and attribution models

• Experience running multi-channel campaigns targeting enterprise and mid-market audiences

• Analytical mindset with the ability to translate data into actionable insights

• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)

• Familiarity with ABM tools and strategies is a strong plus

• Excellent cross-functional collaboration skills with Sales, RevOps, and Product Marketing

• Strong project management skills and ability to manage multiple initiatives simultaneously

• Comfortable operating in a fast-moving, high-growth environment

• Exceptional communication and stakeholder management abilities

#LI-Hybrid

#LI-JV2

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.

• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.

• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools

• Adaptability to quickly learn and implement new, emerging AI technologies

• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.