Associate Director, Data & Analytics
Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.
SSCG Media Group (SSCGMedia.com) is the one of the largest full-service,100% pharma-focused strategic media planning and buying groups in the world and is a proud member of Omnicom Media.
We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. At SSCG, Substance, Style, Conviction and Grace (SSCG) aren’t just words – they’re our core values and it defines how we show up for our clients and for each other!
We offer meaningful opportunities for our talent to learn, grow, be challenged, and discover their passion within media.
If you have Substance, Style, Conviction and Grace (along with all the skills below), we’d love to meet you!
Responsibilities:
- Manage a team of data analysts for a portfolio to ensure: (1) accurate and timely reporting/systems maintenance and communication, (2) proper data integration and aggregation from ad-servers, site analytics tools, publishers’ data and other data sources, (3) clear design and deployment of reports, (4) effective presentation of results and key learnings
- Guide clients towards measurement and marketing analytics best practices
- Collaborate with key agency partners to aid in analysts development of campaign goals and align them with key performance indicators
- Guide team in creation of relevant benchmarks for KPIs and diagnostic metrics
- Advise analysts on Identifying, gathering, integrating, and analyzing relevant data
- Support and develop analytics reports with actionable insights and recommendations to optimize campaign performance
- Troubleshoot issues related to data and analytics, including managing reporting/ad hoc requests and POVs
- Lead analytics presentations to clients and key agency partners
- Help to manage department-wide initiatives
- Review junior team members’ work and provide constructive feedback to ensure deliverables are client-ready
- Train and mentor junior team members in career development
- Help to identify gaps in the overall data strategy and processes and collaboratively implement enhancements
- Drive client conversations related to analytics and performance direction and available to answer key questions in regards to data strategy and performance
- Contribute and participate in new business opportunities, including pitching
- Stay abreast of industry trends and developments
Qualifications and Experience:
- Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
- 6-7+ years of experience in data & analytics and/or digital marketing
- Experience with ad serving and reporting tools (GCM/DV360)
- Strong experience with Microsoft Office applications, particularly Excel and PPT
- Experience with most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform)
- Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
- Highly proficient in creating dashboards and custom reports with knowledge of visual techniques for data analysis and presentation
- Strong analytical ability, critical thinking, and proactive problem-solving skills
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–
centric focus - Exhibits strong initiative, sound attention to detail and ability to think strategically
- Experience leading analytics presentations in a clear, effective, and dynamic manner to key stakeholders
- Leadership and management experience, including mentoring junior team members
- Healthcare vertical experience (a plus)
- Experience with HIPAA-compliant data workflows and Physician Level Data (PLD) (a plus)
- SQL and SAS experience (a plus)
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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