[Malaysia] Regional Commercial Execution Executives, Asia

Santen is a specialized company with a proud 130-year heritage focused exclusively on eye health. As a Japan-originated, global company with our footprint in over 60 countries and regions, our mission is to provide essential and significant value to patients and society through our products and services created from our expertise in ophthalmology and from the patient’s perspective.

As Santen Asia continues to grow and expand its business, we are looking for a talented individual to join us as a Regional Commercial Execution Executives, Asia. 

Based in Kuala Lumpur, the Regional Commercial Execution Executive is responsible for driving Digital- and AI-enabled Commercial Execution across Asia, ensuring that PDCA management is powered by data, analytics, and AI insights rather than manual reporting.

The role focuses on translating digital signals into execution decisions, embedding AI-supported insights into PDCA cycles, and improving the speed, quality, and impact of commercial performance management.

What you will do

1. Lead Regional Digital Transformation: Drive practical execution of digital initiatives in Commercial Excellence, focusing on AI-enabled use cases rather than system development.
2. Generate AI-Driven Insights: Leverage CRM, BI, and advanced analytics to detect performance drivers, early warning signals, and HCP engagement quality.
3. Operationalize Digital PDCA: Transform the Plan-Do-Check-Act cycle into a data-driven management process using digital evidence instead of manual reporting.
4. Monitor Execution Quality: Track leading indicators and execution effectiveness to shift performance discussions from "what happened" to "why it happened."
5. Govern Orchestrated KPIs: Ensure sales, marketing, and omnichannel KPIs are consistently defined, digitally traceable, and linked to commercial outcomes.
6. Drive Strategic Corrective Actions: Translate complex digital outputs into actionable "so-what" insights to support regional and country-level decision-making.
7. Build Digital Capabilities: Develop playbooks and training to promote a mindset shift toward AI tool utilization and insight-led execution discipline.
8. Collaborate Cross-Functionally: Partner with Sales, Marketing, Medical, and IT teams to align data insights with practical commercial priorities.

Key Deliverables

• Digital- and AI-enabled PDCA frameworks and templates
• KPI insight dashboards and performance summaries
• AI-supported execution analyses and recommendations
• PDCA improvement action tracking outputs
• Best-practice materials for digital CE execution

What you will bring to the role

Qualifications: 

• A minimum of Bachelor’s degree in science, pharmacy, or business  is required; MBA or equivalent preferred
• 5+ years of experience in Commercial Excellence, sales operations, analytics, or digital execution roles
• Regional exposure in Asia preferred
• Experience supporting digital or AI-enabled initiatives is highly desirable

Functional & Digital requirements: 

Strong understanding of:

• Commercial Excellence and PDCA frameworks
• Digital transformation concepts in pharma commercial execution
• KPI-based performance management
• Solid analytical and data interpretation skills
• Practical experience with CRM, BI, and AI-enabled analytics platforms
• Ability to apply AI insights to execution decisions, not technical development

Behavioral & Professional requirements: 

• Structured and disciplined execution mindset
• Strong problem-solving and insight synthesis capability
• Ability to simplify complex digital outputs for managers
• Effective communication and influence in a matrix environment

Grow your career at Santen

A career at Santen is an opportunity to make a difference. We aspire to contribute to the realization of “Happiness with Vision” by providing eye health products and services to patients, consumers, and medical professionals around the world. Guided by our CORE PRINCIPLE, “Tenki ni sanyo suru”, Santen is engaged in the global research & development, manufacturing, and sales and marketing of pharmaceutical products in ophthalmology. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.