JOB DETAILS

Category and Brand Strategy Manager - Energy

CompanyPepsiCo
LocationBangkok
Work ModeOn Site
PostedApril 20, 2026
About The Company
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.
About the Role
Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay’s and Lipton Ice Tea, our work touches millions of people every day.

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

 

We are looking for a Category and Brand Strategy Manager -ENERGY to join our team in Bangkok for ASIA FOBO Markets. You will be part of the exciting work on Energy Portfolio Transformation, in the region where Sting was born and Rockstar has its biggest international volume. 


Responsibilities

  • Build Energy Portfolio Transformation and Expansion
  • Manage strong and senior stakeholders across IB, Business Unit and Markets through being truly agile & flexible
  • Lead Innovation consumer mix development and execution program by creating and delivering ready-to-launch innovation pipeline and omnichannel plans
  • Develop a disruptive, innovative and highly creative communication plans
  • Lead Insights team to find most relevant Consumer Energy drinks Insights & codify learnings in pilot launches
  • Deliver NPD annual sales volume, revenue and margin targets, build strong brands by best execution of NPD AOP (awareness, share, HH pent, availability)

Qualifications

  • Minimum 7 years of experience in marketing
  • Excellent command of English. Fluency in Vietnamese or Thai is a PLUS, both written and spoken
  • Strong strategic thinking capability with a forward-looking mindset
  • Advanced analytical and problem-solving skills
  • Proven leadership experience with the ability to inspire cross-functional teams
  • High level of initiative, assertiveness, and ability to take ownership
  • Strong ability to manage ambiguity
  • Solid understanding of financial and commercial dynamics
  • Demonstrated success in crisis management and decision-making
  • Excellent communication and interpersonal skills
  • Creative mindset
  • Strong results orientation with a track record of delivering business outcomes
  • Multifunctional expertise, including marketing, financial, and operational understanding
  • Ability to set clear goals, plan effectively, delegate responsibilities, and ensure accountability across teams
Key Skills
MarketingStrategic ThinkingAnalytical SkillsProblem-solvingLeadershipCross-functional Team ManagementCommunicationInterpersonal SkillsCrisis ManagementDecision-makingFinancial AcumenOperational UnderstandingProject ManagementBrand StrategyInnovation ManagementStakeholder Management
Categories
MarketingManagement & LeadershipFood & BeverageEnergy
Job Information
📋Core Responsibilities
The manager will lead the energy portfolio transformation and expansion by developing innovative consumer mix strategies and communication plans. They are responsible for delivering annual sales volume, revenue, and margin targets through effective execution of new product development plans.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
134871
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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