Influencer Marketing Manager – French Market (w/m/d)

Intro

Do you see influencer marketing as more than a reach play – and think in terms of profitable growth instead? Do you know how to build a creator ecosystem from scratch, read French beauty communities, and develop campaigns that actually perform?

We're looking for an Influencer Marketing Manager – French Market (m/f/d) to take full ownership of building and managing our creator ecosystem in France – and to establish influencer marketing as a scalable, profitable growth channel for SHYNE & Pomélo+Co.

Your mission

• Full ownership of all influencer marketing activities for the French market – from strategy to execution
• Building and maintaining a strong creator network (nano to macro) on TikTok and Instagram
• Developing campaign strategies with a clear focus on profitability
• Scaling top-performing content via Spark Ads in close collaboration with the performance team
• Building and managing an affiliate program
• Ownership of key KPIs such as ROAS, CAC, AOV, CPM, and CM3
• Budget responsibility and negotiation with creators and agencies
• Continuous market monitoring in France to identify trends and relevant creators early and leverage them strategically
• Creating reports with concrete recommendations to further accelerate growth in the French market

Your profile

Must-Haves

• At least 2 years of experience in influencer marketing, ideally in a beauty or lifestyle D2C company
• Native-level French and business-fluent English
• An existing network of French beauty creators and/or agencies
• The ability to manage 100+ creators per month in a structured and efficient way
• Experience with KPI-driven influencer marketing

Nice-to-Haves

• German language skills for day-to-day collaboration with our Berlin team
• Experience with influencer marketing tools such as Storyclash
• Experience with eCom insights platforms such as Shopify Analytics or KLAR
• Experience in a profitability-driven D2C company

What we offer you

• Direct ownership of the French market with real room to shape it – you're a strategic contributor, not just a briefing executor
• Full transparency over relevant business metrics and the direct impact of your work on company growth
• An engaging start-up atmosphere that fosters a culture of support, collaboration, and individual empowerment
• Close collaboration with the Head of Marketing as well as the Performance, CRM, and Brand teams
• Flexible work-life balance: Benefit from our hybrid working model with up to two work-from-home days per week (Mondays & Fridays)
• Additional time off: In addition to work-from-anywhere days, we give you December 24 and 31 as additional days off
• Modern working environment: Our modern office near Rosenthaler Platz offers a great view and is dog-friendly
• Stay fit: We support your health and well-being with an Urban Sports Club membership (M) for all sports enthusiasts – or you can take advantage of the employee discounts and vouchers offered by the Probonio app instead
• Teamwork makes the dream work: Enjoy regular team lunches and team events
• Attractive extras: Receive free company products on an ongoing basis
• Tools for your success: Choose the equipment you work best with – a MacBook or a notebook of your choice
• Of course, we also offer the classics, such as a free fruit basket, snacks, and fresh coffee

About us

We are SHYNE & Pomélo+Co, two haircare brands under one roof. Our passion for high-quality and effective hair products drives us to continuously elevate our brands through strong design, premium aesthetics, and modern digital storytelling.