Sr Director of Marketing - Hybrid Position

Description

About the Company

Familia Dental was established in 2008 and has grown rapidly because of our quality dentistry and our caring, compassionate approach to all people. Our practice exemplifies the core values of quality, honesty, and care in everything that we do. Our company strives in community outreach and internal growth. Join our family to be a part of giving back to your community and making a difference every day. 

We are searching for a Sr. Director of Marketing who will oversee the Marketing, Call Center and Community Relations Departments.  This is a hands-on leadership role that requires regular collaboration at our corporate office, with a weekly in-person requirement.

Responsibilities

• Establish and execute a comprehensive annual marketing strategy that is directly tied to overall corporate goals, ensuring profitable patient acquisition and sustained revenue growth across the multi-clinic network.
• Translate competitive, market, and patient insights into a defined framework, ensuring a cohesive and strong brand platform that establishes a clear competitive advantage.
• Be a Brand Builder with the ability to personally deliver high-quality brand collateral across multiple media formats, including print, social, and video in collaboration with in-house resources and team members. Oversee all Marketing channels (print, email, advertising, digital, radio, public relations, etc.) with emphasis on social media, paid search, local listings management and SEO.
• Establish and manage all performance reporting, providing leadership with clear, actionable insights on marketing ROI and patient acquisition effectiveness.
• Lead and collaborate local marketing efforts in conjunction with Operations and local staff to ensure alignment between teams. Work collaboratively to develop messaging, tools, analysis, and collateral support to maximize local office marketing efforts.
• Function as the primary lead for launching new services and products. This includes coordinating market analysis, defining value proposition, developing internal and patient-facing materials, and collaborating with Operations and Clinical teams to ensure successful pilot testing and system wide rollout.
• Investigate and report on dental market and competitor offers and services.
• Identify and assess customer opportunities using marketing best practices, by leveraging customer research and insights, to identify new customer experiences, services, and products.
• Work and lead cross-functional teams to generate and analyze key market and consumer insights to continue to progress and improve channel segmentation and tactical execution.
• Develop and manage an institutionalized marketing reporting function that can track, measure, and analyze performance around response rate, attribution, cost of acquisition, and ROI.
• Enhance Sales Force (Call Center) effectiveness through the development of product communications, marketing strategies, and sales collateral.

Requirements

 Qualifications/Skills 

• 7-10 years of multi-site healthcare or DSO senior marketing leadership experience with a track record of innovative marketing programs that have demonstrated success in the marketplace.
• Business or Marketing-related degree or equivalent professional qualifications.
• Expert level knowledge on social media, paid search, local listings management and SEO.
• Ability to compile and use data analytics to manage and optimize marketing spend across a multi-site platform.
• Expertise in building, executing, and measuring data-driven marketing programs across online and offline channels.
• Expertise in utilizing social and digital channels, as well as traditional media channels to engage consumers.
• Ability to grasp and understand business concepts and issues.
• Proven experience in customer and market research, with the ability to understand key customer and industry trends, along with ever changing market dynamics.
• Ability to understand and explain economic and business information, prepare and manage budgets, and make sound short-term and long-term investment decisions.
• Positive and collaborative management style working with cross-functional teams to achieve business goals.
• Creative thinker to think outside the box to become a market disrupter.
• Develops and leads initiatives that provide differentiation in customer experience and able to create and communicate a clear vision.
• Ability to travel as marketing programs are rolled out to ensure success and follow through.
• Results-driven with the ability to plan, manage, and successfully execute a marketing plan through a strong understanding of the levels creating business value.
• Exceptional written and verbal communication skills and executive presence.
• Experience working in a mid-size company environment and desire to be hands-on and detail-oriented with a focus on growth and profitability.  Must be able to fulfill the requirement for weekly in-person days at the corporate office.

Benefits offered:

• Health, Dental and Vision Insurance
• 401(k) Retirement Plan
• Paid Holidays & Time Off
• Access to Financial Advisors
• Basic Life & AD&D Insurance
• Voluntary Life Insurance
• Voluntary Short-Term & Long-Term Disability