WPP Media: Senior Manager, Performance- Dubai

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

As a Senior Performance Manager, you will lead the planning, execution, and optimization of paid media campaigns across multiple clients and channels. You will play a critical role in driving performance outcomes, delivering strategic recommendations, and ensuring best-in-class campaign execution. Working closely with internal teams and platform partners, you will help clients achieve their business objectives through data-driven media strategies and continuous innovation.

Key Responsibilities

• Lead the development and implementation of performance marketing strategies aligned with client business objectives and KPIs.
• Partner closely with Planning teams to ensure performance considerations are integrated into broader media strategies, channel selection, and measurement frameworks.
• Manage and optimize multi-channel paid media campaigns across platforms including Google Ads, Meta, TikTok, Snapchat, Linked in and Programmatic.
• Apply advanced optimization techniques including audience segmentation, testing frameworks, bid strategy enhancements, and performance analysis to improve campaign effectiveness.
• Monitor campaign performance, identify trends and growth opportunities, and provide actionable recommendations to clients and internal stakeholders.
• Prepare and present campaign reports, performance reviews, and strategic recommendations with clear business impact.
• Collaborate with cross-functional teams including Planning, Analytics, Ad Operations, and Client Leadership to ensure seamless campaign delivery.
• Build and maintain strong relationships with key media partners, leveraging platform capabilities and beta opportunities to drive innovation.
• Manage campaign budgets efficiently, ensuring accurate pacing, forecasting, and performance against targets.
• Support the adoption of new products, tools, and technologies that enhance campaign performance and operational efficiency.
• Mentor and support Performance Executives and Managers, providing guidance on best practices, campaign management, and professional development.

Skills and Experience

• 5–7+ years of experience in performance marketing with a proven track record of delivering strong campaign results.
• Strong hands-on expertise across Paid Search, Paid Social, and Programmatic platforms, including Google Ads, Meta, TikTok, Snapchat, LinkedIn, and Display.
• Advanced analytical capabilities and proficiency with reporting and visualization tools such as GA4, Looker Studio, Excel, and platform reporting suites.
• Strong understanding of attribution methodologies, audience strategies, conversion tracking, and bidding approaches.
• Experience managing campaign budgets and delivering performance against client KPIs.
• Strong communication and presentation skills, with the ability to translate data into meaningful business insights.
• Experience managing client relationships and confidently presenting recommendations to stakeholders.
• Demonstrated ability to coach and develop junior team members while fostering collaboration across teams.
• Highly organized with strong project management and problem-solving skills.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.