Direct Marketing Coordinator

Description

Position Summary

Responsible for the day-to-day operations of Direct Marketing programs. Assists with various marketing fulfillment duties including direct mail, e-mail, sms, letters, brochures, and other literature.

Essential Functions

• Coordinates monthly Direct Marketing production schedules, including offer creation, list pulls, data segmentation, creative review, proofing, and vendor interaction.
• Prepares statistical analysis of all direct mail campaigns, response rates, etc.
• Analyzes results of direct marketing campaigns and suggests opportunities for improvement. 
• Assists with analysis of all marketing promotions, events, tours, and entertainment.
• Coordinates with print, e-mail, and telemarketing vendors to ensure all direct marketing campaigns are executed timely and accurately. 
• Assists with the design of guest surveys to obtain marketing information about organization products and services.
• Thoroughly test and proofread all creative including verifying copy, layout, and all other forms of variable content.
• Coordinate multiple projects simultaneously setting own priorities to ensure timely completion.
• Inventories all departmental print consumables (letterhead, envelopes, postcards, etc.) and places orders to maintain par levels of stock at all times.
• Accesses the player tracking system and makes edits to the system as necessary.
• Queries the player tracking database for specific Marketing/gaming information including guest demographics, comments, and needs.
• Disseminate information about all direct mail campaigns, including events, to appropriate departments.
• Provides exemplary service for all internal and external customers.
• Resolves guest inquiries and requests, including correspondence by phone, letter & email.
• Assists at property special events/promotions as needed.
• Assists with events to include ushering, setup, breakdown, and item distribution.
• Other duties as assigned.

Requirements

Position Qualifications

WORKERS IN THIS POSITION MUST BE 21 OR OLDER

Competency Statements

Attitude- Ability to bring energy to the performance of a task. Has a positive attitude and enjoys working with people. Committed to customers and company. Believe in what you are doing projecting sincerity and credibility. Must be calm, courteous, patient, professional, tolerant, and respectful.

Organization- Possessing the trait of being organized for following a systematic method of performing a task. The ability to multi-task and set priorities and utilize the available time to organize and complete work within given deadlines.

Communication and Comprehension- The ability to listen to and understand information and ideas presented through spoken words and sentences. The ability to speak clearly so others can understand you. The ability to read and understand information and ideas presented in writing. Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. 

Must possess strong mathematical and strategic thinking skills.

Must possess strong project management skills with the ability to manage multiple tasks at once.

Ability to maintain a high level of accuracy. 

Must be extremely detail oriented with excellent problem-solving skills.

Ability to meet tight deadlines and adapt quickly to changing priorities as established by management.

Must be willing to work flexible hours to include evenings, weekends, and holidays.

Education

High School Diploma or GED.

Associates college degree in Marketing, Business, or related field preferred.

Experience

Two years of experience in database marketing, finance, or other quantitative, analytical field required.

Two years working in a casino environment preferred.

Computer Skills

Microsoft Office advanced level to include Word, Excel, Outlook, and Access.

Experience in database structure and creating queries is preferred.

Structured Query Language (SQL) or Oasis Player Rating System or other experience in relational database software preferred.

Experience with web/email design preferred.

CMR module experience such as VizExplorer, Quick Custom Intelligence, or OPTX is preferred.

Microsoft Office testing will take place during the interview process.

Certificates & Licenses

Valid Driver’s License.

Must obtain a Siletz Tribal Gaming License.

Physical Demands

• Stand Occasionally
• Walk Occasionally
• Sit Constantly
• Handling/Fingering Constantly
• Reach Outward Constantly
• Reach Above Shoulder Constantly
• Climb Occasionally
• Crawl Occasionally
• Squat or Kneel Occasionally
• Bend Occasionally

Lift/Carry

• 3lbs or less Frequently
• 11-20 lbs Frequently
• 21-50 lbs Occasionally
• 51-100 lbs Occasionally
• Over 100 lbs Not Applicable

Other Physical Requirements

Vision: Near and Far

Sense of Sound

Work Environment

Work will take place in a small office environment with occasional exposure to a busy resort and gaming environment with multiple distractions. The noise level in the work environment is usually quiet to moderate. Occasionally the work environment will be in locations exposed to smoke and the associated affects.  

Working Conditions

Conditions of employment include passing a pre-employment drug screen, a background investigation, and completing a 180-day introductory period.