JOB DETAILS
CRM Technical Specialist
CompanyPLI
LocationDublin
Work ModeOn Site
PostedMay 28, 2026
About The Company
The National Lottery was established in 1987 with the express purpose of raising funds for #GoodCauses all over Ireland. Since then almost €6 billion has been raised for communities in the areas of health, sport, arts & culture, youth, community and the Irish Language.
We operate a world class lottery in a socially responsible way, providing exciting and life-changing games that bring fun and entertainment to everyone. We love to see lots of people play our games, but to play small amounts. Players must be aged 18+.
At The National Lottery, we promote a positive working environment where people feel valued and supported, championing diversity to build an inclusive culture. We believe that this diversity builds a stronger organisation and is in keeping with our core values of being Open, Ambitious, Reliable, and Generous. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment. We believe that our workforce should be representative of our diverse population, and we are committed to reducing barriers to enable those from marginalised communities access our opportunities. Please let us know if you require any reasonable accommodations for the application process and we will do our utmost to accommodate you.
About the Role
About the role
This newly designed role will be pivotal to PLI’s successful adoption of the Braze platform and mark a shift in how The National Lottery engages with its customers.The CRM Technical Specialist will act as the platform’s technical lead to ensure that:
- Data is structured, reliable and actionable
- Campaigns & canvases are designed optimally and compliantly
- The platform is monitored for performance & reliability
This is a hybrid position based in our office Monday, Tuesday, Wednesday each week.
What you will do
- Design, build, and optimise complex multi-channel campaigns and customer journeys using real-time triggers
- Develop and enhance customer segmentation to enable more targeted, personalised communications
- Own and evolve the Braze technical roadmap in collaboration with BI and Digital teams
- Lead integrations, data pipelines, and SDK optimisation to ensure scalable and compliant platform usage
- Configure data layers, tagging, and analytics tracking across web and mobile platforms
- Support A/B testing, QA processes, and performance troubleshooting, including vendor escalations
- Create and implement testing frameworks for campaigns, events, and customer data attributes
- Monitor platform health and build dashboards to track performance and reliability
- Contribute to backend architecture discussions and long-term CRM technical strategy
Technical expertise:
- Braze Certified Marketer or Braze Certified Practitioner (preferred).
- Experience in CRM, marketing technology, data engineering, or software development
- Deep functional and technical expertise in Braze, including Canvas, APIs, SDKs, Liquid templating, dynamic personalization, and multi‑channel messaging.
- Advanced experience with REST/SOAP APIs, JSON, OAuth, middleware, and microservices.
- Knowledge of data engineering practices: SQL, event streams, warehousing (databricks).
- Bachelor’s or Master’s degree in Computer Science, IT, Engineering, or equivalent.
- 3+ years in Martech / CRM
- Braze Technical Accreditations preferred.
- Strong analytical and problem‑solving mindset, able to troubleshoot complex technical challenges.
- Organised, detail‑oriented, and focused on process excellence and quality delivery.
- Effective communicator with stakeholder management experience.
- Experience in scripting for automation.
Why you will love working here
- Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
- Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
- Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
- Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute
Interested in roles like this but not ready to apply? Join our Talent Pool to be considered for upcoming opportunities
Key Skills
BrazeCRMData EngineeringREST/SOAP APIsJSONOAuthSQLLiquid TemplatingSDK OptimisationA/B TestingStakeholder ManagementScripting For AutomationCustomer SegmentationData PipelinesMicroservicesMiddleware
Categories
MarketingTechnologyData & AnalyticsSoftwareEngineering
Benefits
Hybrid Working ModelFull Range Of Leave EntitlementsCareer Breaks And SecondmentsDiscounted Gym MembershipEyesite TestsFlu VaccinationsPaid Sick BenefitWellbeing InitiativesCompetitive SalaryDefined Contribution PensionIncome Protection1:1 Financial AdviceIn-House Training ProgrammeGo1 Learning ContentIrish Management InstituteThe Executive Institute
Job Information
📋Core Responsibilities
The role serves as the technical lead for the Braze platform, ensuring data reliability and optimal campaign design. Responsibilities include managing the technical roadmap, leading integrations, and configuring data layers across web and mobile platforms.
📋Job Type
permanent employee
📊Experience Level
2-5
💼Company Size
279
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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