Sr. Manager, Integrated Marketing

Description

The Sr. Manager, Integrated Marketing at Not Your Mother’s Haircare is responsible for leading the brand’s communications ecosystem across Social Media, Influencer Marketing, and PR. This role oversees the strategic direction, budget management, and performance of all three functions to ensure a cohesive and culturally relevant brand presence across owned, earned, and shared channels. 

Reporting to Storytelling Director, this person will lead internal teams and external agency partners to develop integrated communications strategies that drive brand awareness, engagement, and business growth. They are equal parts strategic thinker, creative storyteller, and operational leader, with deep expertise in consumer communications and a strong pulse on culture, creators, and media.  

WHY YOU’LL LOVE IT HERE: 

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine. 

Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge. 

As we continue to grow, we’re looking for a Sr. Manager, Integrated Marketing, to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in. 

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary. 

WHO YOU’LL LEAD/COLLABORATE WITH: (supervisory responsibilities) 

• Lead and mentor the Social Media Manager and Influencer Marketing Manager, fostering accountability, collaboration, and professional development.  
• Oversee agency partners responsible for influencer, PR and media outreach.  
• Establish clear goals, KPIs, and success metrics for each communications function.  
• Ensure teams are effectively prioritizing initiatives and executing at a high level.  

HOW YOU’LL MAKE YOUR MARK: 

Communications Strategy & Leadership 

• Develop and lead an integrated communications strategy across social media, influencer marketing, and PR.  
• Ensure all communications efforts are aligned with brand priorities, product launches, retail moments, and cultural opportunities.  
• Create cohesive storytelling across owned, earned, and shared channels to maximize impact and consistency.  
• Identify new opportunities to elevate brand relevance, visibility, and consumer engagement.  

Budget Management & Resource Allocation 

• Own the communications budget across social media, influencer marketing, and PR.  
• Allocate resources to maximize return on investment and support key business priorities.  
• Manage agency retainers, creator spend, paid amplification, and program-related costs.  
• Track spending and performance to ensure financial accountability.  

Public Relations & Agency Management 

• Lead the PR strategy in partnership with the brand’s external agency.  
• Guide media storytelling, product launch support, executive visibility, and award submissions.  
• Review and approve PR plans, media targets, and performance reports.  
• Ensure PR efforts are integrated with broader marketing and communications initiatives.  

Social Media Oversight 

• Oversee the brand’s organic and paid social strategy across all channels.  
• Ensure content strategies are culturally relevant, on-brand, performance-driven and aligned with sales goals. 
• Monitor channel performance and guide optimization based on insights and trends.  

Influencer Marketing Oversight 

• Oversee paid partnerships, ambassador programs, and organic seeding initiatives.  
• Ensure creator strategies align with brand objectives and deliver measurable impact.  
• Oversee talent recommendations, campaign concepts, and performance reporting.  

Cross-Functional Collaboration 

• Partner closely with brand marketing, creative, e-commerce, retail, and paid media teams.  
• Ensure communications strategies support product launches, promotions, and business goals.  
• Align internal and external stakeholders around priorities, timelines, and deliverables.  

Analytics, Reporting & Optimization 

• Consolidate reporting across social, influencer, and PR.  
• Evaluate performance against KPIs including impressions, engagement, earned media placements, EMV, sentiment, and ROI.  
• Translate insights into strategic recommendations and continuous improvement opportunities.  

Requirements

 REQUIRED SUPERPOWERS: 

• Proven experience leading high-performing teams and managing agency partners.  
• Strong strategic and operational leadership skills, including budget ownership.  
• Deep understanding of social platforms, creator marketing, media relations, and cultural trends.  
• Experience in beauty, personal care, fashion, or consumer packaged goods strongly preferred.  
• Excellent communication, presentation, and relationship-building skills.  
• Analytical mindset with the ability to translate performance data into actionable insights.  
• Passion for building culturally relevant brands and breakthrough communications programs. 

EDUCATION AND EXPERIENCE: 

• 6–10 years of experience in social media, influencer marketing, public relations, or integrated communications.  

WHAT IT TAKES DAY-TO-DAY: (physical requirements) 

• This is an office-based role 
• Hybrid work schedule: 3 days in office and 2 days remote 
• Ability to travel up to approximately 30% of the time for retailer meetings, brand events, influencer activations, content shoots, and industry events.  

NYM Benefits & Perks

At NYM, we believe in supporting your success—professionally, financially, and personally.

• Competitive Compensation designed to reflect your skills and impact
• Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave because family always comes first
• Professional Growth supported through our professional development reimbursement program
• Wellness Perks On-site fitness center and One Pass Select access
• Product Perks Enjoy 60 complimentary products each year
• Annual Beauty & Wellness Credit to invest in yourself
• Volunteer Time Off so you can support the causes that matter most
• Monthly Networking Lunch Credit to stay connected, inspired, and engaged