Digital Marketing Specialist-Web & Search

Description

YOUR PURPOSE

The Digital Marketing Specialist owns the hzcu.org website and manages its day-to-day operation. They are the internal lead for paid search and either manage campaigns directly or partner with external agencies to drive performance. The role treats the website and paid search as one connected system, with the same person responsible for landing page quality, conversion tracking and maintaining a feedback loop between site changes and ad performance. 

This individual contributor role has significant autonomy and visibility. They are expected to lead strategically within their domain while partnering closely with the digital marketing manager and external specialists. This individual will be responsible for scaling member acquisition through digital channels (primarily using the website to drive growth), leading efforts to make Horizon highly visible online and ensuring that Horizon is accurately represented in the evolving AI-search environment. 

YOU ARE RESPONSIBLE FOR

Website Ownership

• Manage the day-to-day operation of hzcu.org, including content updates, page builds, structural changes and quality assurance. 
• Build and maintain landing pages for campaigns, products and SEO initiatives. 
• Own site performance, accessibility (WCAG), page speed and mobile experience. 
• Maintain redirects, schema, sitemaps and the site taxonomy. 
• Coordinate with external web partners on technical support, security and major releases.

SEO & AI Search Visibility

• Implement on-page SEO across the site, including planned location and product pages. 
• Coordinate with content and creative teams on page structure, metadata and internal linking. 
• Monitor rankings, organic traffic and surface opportunities to improve visibility in priority markets. 
• Lead Horizon’s evolving approach to generative and AI-driven search visibility, focusing on practical steps that improve discoverability and accuracy as these platforms mature.

AI as a Productivity Multiplier

•   Use AI tools to work faster and smarter across web, SEO and paid search functions, including keyword research, code assistance, page audits and reporting. 
• Stay current on the AI tools and capabilities most relevant to the role and bring practical recommendations to the team on where AI can improve speed or output quality.

Conversion Tracking & Analytics

• Own Digital Analytics & Tracking Tools 
• Define and maintain conversion actions across loan applications, new member signups, and other priority flows. 
• Build reporting that connects website performance to member acquisition and product revenue. 
• Partner with Marketing Analytics on attribution and pipeline reporting.

Paid Search Strategy

•  Serve as Horizon’s internal owner for paid search strategy and performance. This may include hands-on Google Ads management or acting as the primary internal partner, and/or guiding and evaluating an external agency.
• Manage the intersection between paid search and the website, including landing page alignment, conversion quality, quality score improvement and performance reporting. 
• Improve acquisition efficiency through better on-site experience and data, not just campaign mechanics.

Cross-Functional Collaboration

•  Partner with the digital marketing manager, and creative team on campaign landing pages and digital assets. 
• Work with compliance on disclosure placement and ad-tech governance.
• Coordinate with IT and the digital banking team on integrations between hzcu.org and member-facing systems. 

SUCCESS LOOKS LIKE

Our individual contributor success competencies, coupled with our CORE Values, drive our ability to fulfill our Promise of "Guiding members in the direction of their dreams". 

• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Readily takes action on challenges, without unnecessary planning
• Instills Trust: Gains the confidence and trust of others through honesty, integrity, and authenticity
• Communicates Effectively: Develops and delivers communications that convey a clear understanding of the unique needs of different audiences
• Member Focused: Builds strong member relationships and delivers member-centric solutions, both internally and externally
• Self-Development Focused: Actively seeks new ways to grow and be challenged using both formal and informal development

COMPENSATION 

Full-Time  

$26.52-$37.12/hour

*This figure shown represents the minimum and maximum of the range for this role. Individual offers are made dependent upon a candidate’s experience, education and skill level.

BENEFITS

Our goal is that you feel successful, supported, and balanced in all aspects of your life! To assist with this we offer:

• Medical, Dental & Vision Insurance for full-time and reduced full-time employees and their families
• Telemedicine for part-time employees
• Paid Group Life and Disability Insurance
• Employee Assistance Program
• Tuition Reimbursement Program
• 401K Retirement Savings
• Employer 401K Retirement Contributions & Matching upon eligibility
• Discretionary Annual Incentive Bonus based on eligibility criteria
• Paid Time Off per Full Calendar Year:

o 10 hours of PTO per month (prorated for reduced full-time and part-time)

o Paid Birthday Holiday

o Paid Wellness Days

o Up to 24 hours of Paid Volunteer Time annually

o 11 Paid Holidays

• And More!

Requirements

EXPERTISE YOU NEED

Education & Experience

Minimum of 3 years of directly related experience in web design and/or digital marketing or a related role. Experience working in a financial institution is preferred. A combination of education and experience will be considered. 

Capabilities

•   Proficiency with GA4, Google Tag Manager, Google Search Console and at least one SEO platform. 
• Hands-on ownership of a business website (WordPress or comparable CMS) 
• Strong foundation in on-page SEO and site architecture. 
• Experience defining and measuring conversions across digital journeys. 
• Exposure to paid search programs, either through hands-on management or agency partnership. 
• Experience in financial services, credit unions or another regulated industry. 
• Working knowledge of accessibility standards (WCAG 2.1 AA). 
• Familiarity with email marketing platforms and digital onboarding workflows. 
• Experience coordinating with external web development partners. 
• Familiarity with generative engine optimization (GEO) practices and how AI search engines surface and cite content. 
• Deep expertise in SEO or paid search optimization.
• Advanced Google Ads campaign optimization experience. 
• Advanced technical SEO or site performance optimization experience. 

ABLE TO…

To perform the essential functions of this position an employee must be able to meet the following work place demands: ability to converse with others, detect sound, identify and detect objects, count, read, write, operate a computer, handle and feel objects, reach with hands/arms and be stationary and/or stand and/or move for long periods of time. Occasionally an employee will lift/pull/push and carry up to 25 to 50 pounds, stoop, kneel, crouch, crawl, climb and be able to maintain balance doing these activities. Position requires sound reasoning, good judgment and ability to apply knowledge toward work activities. The noise level is moderate and typical of a normal office environment. In accordance with the Americans with Disabilities Act, Horizon Credit Union will provide reasonable accommodation/s to qualified individuals with disabilities to perform the essential functions, unless such accommodations would cause the employer an undue hardship. To request an accommodation, please contact Human Resources.