Social Media and Content Marketing Manager

Description

POSITION: Social Media and Content Marketing Manager

REPORTS TO: Senior Director of Marketing

HOURS: Full Time/Salary 

LOCATION: Seattle, WA (hybrid)

About MiiR

MiiR exists to prove a few (not so) radical beliefs: that generosity belongs in a business model, not tacked on top; that beautiful design can—and should—be responsible; and that simple, intentional choices made every day add up to real change.

Founded in 2010 in Seattle, MiiR is a design-forward brand creating premium products- from stainless steel drinkware and coffee tools to everyday gear and apparel. Rooted in sustainability and function, we partner with like-minded companies, nonprofits, and retailers to bring thoughtful, custom-branded solutions to life.

MiiR is independently owned and operated and proud to be a Certified B Corporation, The Climate Label Certified brand, Certified Evergreen company, and member of 1% for the Planet. To date, we’ve donated over $5 million, supporting 200+ nonprofits and empowering 115,000+ people in 26 countries through clean water, health, and community projects.

About the Position

Good content is honest. It reflects something real about the brand, the product, and the people behind it. That's what we're building at MiiR—and this is the role that makes it happen every day.

You'll own our social channels, editorial calendar, and creator and ambassador programs. The work is hands-on: writing copy, managing platforms, coordinating creators, keeping things moving. You'll have meaningful ownership and a direct hand in how people experience the MiiR brand.

You will report to the Senior Director of Marketing and work closely with Digital, Creative, Sales, and Customer Experience.

Portfolio required. Include a link with your application - we want to see your writing and how you've shown up for a brand.

What You'll Do

Content & Storytelling

• Own the editorial calendar—what we publish, when, and why it matters right now
• Write and edit copy across formats: social captions, campaign messaging, blog posts, and email content, with a voice that sounds unmistakably like MiiR
• Concept and create short-form video and photo content in-house when the moment calls for it—mobile-first capture, light editing, platform-native formatting; you're comfortable getting scrappy
• Repurpose and extend content across channels without it feeling recycled

Social Media & Community

• Own MiiR's daily presence across Instagram, TikTok, Facebook, LinkedIn, and Pinterest—content creation, scheduling, and community engagement alongside Customer Experience
• Manage our social commerce storefronts, including Meta Shopping and TikTok Shop: product listings, collections, and promotions
• Use social management tools to plan, publish, and report on content efficiently as programs scale.
• Understand how organic content connects to the broader marketing mix, including how social supports paid campaigns and seasonal initiatives

Creator & Ambassador Programs

• Run our ambassador, creator, and influencer marketing programs end-to-end: outreach, brand-fit vetting, agreements, product sends, content deliverables, and performance reporting
• Lead our shift toward more creator-led content—identifying the right voices, giving clear creative direction, and providing actionable feedback so what they produce is true to MiiR
• Build relationships that feel like partnerships, with people who actually use and love what MiiR makes
• Surface and curate user-generated content that reflects the community we're building

Campaign & Cross-Team Support

• Lead and drive GTM and brand marketing campaigns. Coordinate content across product launches, seasonal campaigns, and brand initiatives-  ensure everything is delivered on time and is on brand
• Partner with our Senior Director of Growth & Digital Commerce on email and SMS content; support our PR agency with story angles and assets during launches

Performance & Insights

• Track and report on social, content, and creator program performance on a regular cadence
• Translate data into clear takeaways and practical next steps—what's working, what isn't, and what we should try next
• Help manage creator and content production budgets; flag when resources aren't being used effectively

What You Bring

Experience & Skills

• 4+ years of in-house social media and content marketing experience at a consumer-facing brand; we're looking for someone who has lived inside a brand, not just served one
• A portfolio that demonstrates strong copywriting, content strategy, and brand voice—include a link with your application
• Exceptional writing and editing: you can match a brand voice, write clearly under pressure, and self-edit without being precious about it
• Hands-on experience managing social media platforms and an editorial content calendar at scale
• Experience running influencer, creator, or ambassador programs: outreach, vetting, agreements, deliverables, and reporting
• Demonstrated experience with social commerce—Meta Shopping and/or TikTok Shop
• Proficiency with a social media management tool such as Sprout Social or Hootsuite
• Ability to create short-form video and photo content in-house: mobile capture, light editing, and platform formatting
• Strong project management; Asana experience strongly preferred
• Comfortable with analytics and performance reporting—you can interpret the data and translate it into action

How You Work

• You move between strategy and execution naturally—and hold both to a high standard
• Collaborative and generous with your expertise; you make the work and the people around you better
• You connect with the MiiR brand genuinely—design-forward, mission-driven, community-rooted
• Background in active lifestyle, outdoor, health and wellness, or purpose-driven brands is a strong plus
• Familiarity with Shopify, HubSpot, Google Analytics, or Meta Business Suite is helpful

Core Benefits

• 100% employer-paid medical, dental, and vision for eligible employees
• 401(k) with company match
• Generous paid parental leave
• Flexible time off
• Monthly cell phone stipend + one-time home office setup stipend
• Hybrid work environment with flexibility and trust
• MiiR product discounts + pro deals with top outdoor brands

Compensation

The salary range for this role is $90,000–$110,000. New hire salaries typically fall between the range minimum and midpoint, depending on skills, experience, and expertise assessed during the interview process.

At MiiR, we strive to offer competitive, equitable pay paired with meaningful benefits, flexibility, and a mission-driven culture. Our ranges are benchmarked to reflect our size, stage, and values as an independently owned B Corporation.

Inclusion at MiiR

We're committed to building a workplace where diverse backgrounds, perspectives, and experiences are welcomed and valued. We believe equity and representation make our team stronger, our work better, and our impact greater.

MiiR is an equal opportunity employer. We encourage all qualified candidates to apply—especially those who bring new perspectives to our work and mission.