JOB DETAILS
Marketing Manager
CompanyFrontera Healthcare
LocationFredericksburg
Work ModeOn Site
PostedJune 11, 2026
About The Company
Frontera Healthcare is a Federally Qualified Healthcare Center (FQHC) providing healthcare services across a 4,000+ square mile service area throughout the Hill Country and Central Texas.
Our Mission
To provide quality, accessible and affordable primary health care to the residents of the FHN service area.
Our Vision
The vision of FHN is to be the nation’s model for rural community health center organization and outcomes.
• We will seek to build a service delivery model that is organizationally seamless and client-centered.
• We will provide services that are culturally and linguistically competent and friendly
• We will develop programs that promote client and staff well-being
• We will partner with entities to create community-based programs that promote health and prevent disease
• We will extend services to adjacent underserved areas, and expand medical capacity as appropriate
• We will continuously improve our practices to achieve superior outcomes
Our Values
From our history to date and from the commitments that we all share about the future, we have defined the values that should guide all of our activities and staff in the years to come.
Our Core Values
• Respect: Fairness, consideration and thoughtfulness to all
• Responsibility: Commitment to keep faith with the public trust through efficient, cost-effective and compassionate stewardship of resources
• Integrity: Open and honest actions, intended to fulfill our purpose and enhance our reputation
• Excellence: Meeting or exceeding standards of care and striving to be our best
About the Role
Description
Position Summary
The Marketing Manager supports the execution and optimization of Frontera Healthcare Network's marketing strategy across all channels. Reporting to the Chief Strategy Officer, this role leads day-to-day campaign management, vendor coordination, and content production while mentoring the Marketing Coordinator. The Marketing Manager bridges strategy and execution, ensuring campaigns are delivered on time, on brand, and tied to measurable outcomes. Abide by Frontera's Mission, Vision, and Values daily.
Requirements
Essential Duties and Responsibilities
Campaign Management & Content
- Develop and execute multi-channel marketing campaigns across digital, social, print, and in-person channels.
- Lead SEO strategy and website optimization efforts to improve organic reach and user experience.
- Manage vendor relationships and oversee creative production to ensure brand consistency and quality.
- Use analytics tools to track campaign performance, report on outcomes, and optimize ongoing efforts.
- Create and manage a content calendar that supports organizational priorities and community engagement goals.
Community Engagement
- Support planning and execution of community events, health fairs, and outreach initiatives.
- Represent Frontera at community events as needed, including occasional evenings and weekends.
- Collaborate with clinical and operational teams to develop relevant, community-centered content.
Team Development & Collaboration
- Manage marketing budget lines and demonstrate ROI on campaigns and vendor spend.
- Build collaborative relationships with Development, Community Engagement, and clinical teams to support cross-functional initiatives.
- Align all marketing activity with organizational priorities in partnership with the Chief Strategy Officer.
- Perform other duties as assigned to support the overall success of the organization.
Qualifications
- Bachelor's degree required; Master's degree preferred.
- 4-7 years of experience in marketing, communications, or a related field.
- Demonstrated success managing multi-channel marketing campaigns independently.
- Experience managing vendors, contractors, or direct reports.
- Strong understanding of SEO, Google Analytics, and digital marketing platforms.
- Proficiency with design tools such as Canva or Adobe Creative Suite.
- Excellent written and verbal communication skills.
- Healthcare or nonprofit experience a plus.
- Highly organized with the ability to manage multiple projects and deadlines simultaneously.
Working Conditions & Physical Requirements
Office-based with occasional travel to community events and clinic sites.
Ability to lift and move up to 25 pounds.
Occasional exposure to general healthcare environments.
Key Skills
Campaign ManagementSEO StrategyWebsite OptimizationVendor ManagementContent ProductionGoogle AnalyticsDigital MarketingCanvaAdobe Creative SuiteWritten CommunicationVerbal CommunicationBudget ManagementCommunity EngagementProject ManagementBrand ConsistencyMulti-channel Marketing
Categories
MarketingHealthcareManagement & LeadershipCreative & MediaSocial Services
Job Information
📋Core Responsibilities
The Marketing Manager leads the execution of multi-channel marketing campaigns and manages content production to drive organizational growth. This role involves coordinating vendors, optimizing digital reach via SEO, and collaborating with clinical teams for community outreach.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
53
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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