JOB DETAILS

Assistant Store Manager

CompanyFrasers Group
LocationBangor
Work ModeOn Site
PostedJune 11, 2026
About The Company
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
About the Role

Company Description

Salary £33,948 per annum plus bonus

Sports Direct.com is the retail success of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest.

We have no intention of slowing down and we have a mind-blowing continued expansion plan.

Part of our success is owed to our dynamic, commercially driven and passionate managers and with growth comes opportunity, so we are looking for an experienced  Assistant Store Manager to lead our team.

    Job Description

    At Sports Direct we need our leaders to live and breathe our company values,

    Think without limits - Think fast, fearlessly, and take the team with you.

    Own it and back yourself - Own the basics, own your role, and own the results.

    Be relevant - Relevant to our people, our partners, and the planet.

    We want you to bring your skill and passion for retail to constantly evolve how we deliver for our customer; you’ll do this by making a positive impact in the following areas:

    Team Leadership & Management

    • Lead the team and maintain standards
    • Be a role model for the delivery of a world-class customer experience and train your team to deliver this consistently
    • Create an engaging working environment for colleagues
    • Develop the best team possible by planning succession strategies
    • Providing on the spot feedback, and celebrating success

    Visual Merchandising

    • You will lead the team in delivering meticulous store presentation taking pride in implementing visual merchandising standards that align with the Sports Direct Brand

    Sales and Operations

    • You will be fundamental in achieving results and going beyond set goals, driving store performance to its maximum potential.
    • Lead the team to ensure they are efficient in always following best practice to support the delivery of commercial goals and brand knowledge.

    Your development

    We are committed to developing our people, to help you in reaching personal and commercial goals, we will support you via our people development offering. Colleagues have continuous support through our learning and development function where we offer a variety of career advancing opportunities beginning the journey with our Frasers induction and then continuous development is offered through a range of courses.

    Qualifications

    Your Profile:

    • Recent management experience
    • Passion for retail and people
    • Confident leader who can motivate and challenge others to deliver
    • Data led and target driven
    • Detail orientated
    • Ability to communicate at all levels
    • A desire and hunger to be the best
    • Promote the Sports Direct values and our culture to internal and external parties

      Additional Information

      The Rewards:

      • Basic Salary £33,948 per annum
      • Monthly Quarterly and Bi-annual Bonuses
      • Commission led bonuses across a wide range of products
      • Monthly Group Rewards and Recognition
      • Long Service awards
      • Join the Fearless1200 Incentive Scheme 
      • We offer a wide range of Development Courses with National Qualifications
      • 28 Days Holiday
      • 40% Instore Uniform Discount
      • Discounted Gym membership
      • Group Wide 20% Discount across all Frasers Group brands

       

      Key Skills
      Team LeadershipVisual MerchandisingSales OperationsPerformance ManagementCustomer ExperienceSuccession PlanningStaff TrainingData AnalysisTarget DrivenCommunicationRetail ManagementCommercial Awareness
      Categories
      RetailManagement & LeadershipSalesCustomer Service & SupportSports & Recreation
      Benefits
      Monthly Quarterly And Bi-annual BonusesCommission Led BonusesMonthly Group Rewards And RecognitionLong Service AwardsFearless1200 Incentive SchemeDevelopment Courses With National Qualifications28 Days Holiday40% Instore Uniform DiscountDiscounted Gym MembershipGroup Wide 20% Discount Across All Frasers Group Brands
      Job Information
      📋Core Responsibilities
      Lead the store team to deliver a world-class customer experience while maintaining meticulous visual merchandising standards. Drive store performance to achieve commercial goals and manage team development through feedback and succession planning.
      📋Job Type
      full time
      📊Experience Level
      2-5
      💼Company Size
      16785
      📊Visa Sponsorship
      No
      💼Language
      English
      🏢Working Hours
      40 hours
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