Senior Social and Influencer Consultant

Description

About Indie Consulting

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

Role Overview

The Associate Director, Strategy is a senior strategic leader responsible for driving integrated marketing strategy across key client accounts while elevating the quality, consistency, and impact of Indie’s strategy offering.

This role sits at the center of our client service model, ensuring that strategy is not just developed, but embedded across creative, activation, and performance workflows. You will serve as a trusted advisor to clients, a leader to internal teams, and a key partner in shaping how Indie scales its strategy capabilities.

You will own the strategic direction of accounts, guide cross-functional teams, and help translate business objectives into clear, actionable marketing plans that drive measurable growth. This role is ideal for someone who can operate at both a strategic and operational level: setting direction, driving alignment, and leading strategy projects with clarity, consistency, and impact.

Key Responsibilities: 

Social & Influencer Strategy Leadership

• Lead the development of social media and influencer strategies aligned with brand, campaign, and business objectives.
• Develop channel-specific approaches that maximize platform relevance and audience engagement.
• Identify emerging trends, cultural moments, and creator opportunities that strengthen brand positioning.
• Partner with Strategy and Activation teams to ensure social and influencer programs support broader marketing objectives.

Creator Partnerships & Influencer Programs

• Lead influencer strategy, creator selection, and partnership recommendations across client accounts.
• Develop creator frameworks, campaign structures, and measurement plans.
• Guide creator briefing, content development, approvals, and performance optimization.
• Build and maintain a network of creators, talent partners, and influencer resources.
• Ensure influencer programs balance brand storytelling, audience engagement, and measurable outcomes.

Client Leadership & Account Management

• Serve as the day-to-day social and influencer lead for assigned clients.
• Present recommendations, strategies, performance insights, and campaign recaps to client stakeholders.
• Build trusted client relationships through proactive communication and strategic guidance.
• Anticipate client needs and identify opportunities to expand social and influencer programs.

Content & Creative Leadership

• Lead content ideation and creative development informed by audience insights, platform behaviors, and creator trends.
• Develop social-first content strategies across organic, paid, and influencer channels.
• Partner with the creative team to ensure content aligns with brand objectives and platform best practices.
• Provide feedback and direction to ensure high-quality execution across all deliverables.

Team Leadership & Project Management

• Own social and influencer workstreams across multiple client engagements.
• Manage project timelines, budgets, deliverables, and stakeholder communication.
• Mentor and support junior team members, providing feedback, coaching, and development opportunities.
• Continuously improve processes and workflows that support operational excellence across the team.

Measurement & Optimization

• Analyze social and influencer campaign performance to identify optimization opportunities.
• Translate insights into strategic recommendations that improve content effectiveness and business impact.
• Develop client-facing reporting that clearly communicates outcomes and next steps.
• Stay informed on platform changes, creator economy trends, and industry best practices.

Requirements

• 3-5 years of experience in social media marketing, influencer marketing, content strategy, or integrated marketing.
• Proven experience developing and leading influencer programs and creator partnerships.
• Strong understanding of social platform strategy, content development, and performance measurement.
• Experience leading client relationships and presenting recommendations to stakeholders.
• Strong project management skills with experience managing multiple campaigns simultaneously.
• Exceptional communication, storytelling, and presentation skills.
• Experience mentoring junior team members or leading cross-functional workstreams.

Preferred:

• Agency, consultancy, or high-growth brand experience.
• Experience working with beauty, wellness, CPG, lifestyle, or consumer brands.
• Experience with Sprout, Fohr, or similar social media and influencer platforms

Why Join Us?

• Work with top-tier brands and exciting creative projects.
• Collaborate with a talented and passionate team.
• Opportunities for growth and professional development.
• A dynamic and fast-paced work environment where no two days are the same.

Reporting Relationship: Director of Social and Influencer 

Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location: This role is based in Raleigh, NC with a hybrid schedule of three in-office days (T-TH) and two remote days (M-F) each week.

Salary Description: $95,000- $115,000+ benefits & bonus eligibility