Director, Insights & Engagement
Do you thrive at the intersection of data, strategy, and stakeholder engagement? Are you passionate about transforming insights into action and empowering organizations to make smarter decisions that deepen relationships and drive greater impact? National 4-H Council is seeking an innovative and strategic Director, Insights & Engagement to lead enterprise-wide analytics, audience intelligence, and engagement strategies that strengthen connections with donors, alumni, volunteers, and supporters while advancing 4-H's mission and the Beyond Ready initiative.
At National 4-H Council, we empower nearly 6 million young people each year to become confident leaders who are ready for life and work. As the nation’s largest youth development organization, we prepare young people to be Beyond Ready through hands-on learning experiences in STEM, Agriculture, Healthy Living, and Civic Engagement.
As the Director, Insights & Engagement, you will serve as a strategic leader responsible for driving data-informed decision making and advancing constituent engagement across the organization. You will lead the development of integrated insights and analytics strategies that leverage audience intelligence, behavioral trends, performance metrics, and predictive modeling to inform fundraising, marketing, and engagement efforts. Partnering closely with executive leadership and cross-functional teams, you will translate complex data into actionable recommendations, oversee engagement measurement frameworks, and champion innovative approaches to personalization and audience growth. In addition, you will lead and develop a high-performing team of analysts, researchers, and engagement specialists while fostering a culture of curiosity, continuous improvement, and strategic impact.
Join us in helping expand the reach of 4-H and ensuring even more young people have access to the experiences, mentorship, and opportunities that prepare them to be Beyond Ready for the future. #4HBeyondReady
Mission
4-H, the nation’s largest youth development organization, grows confident young people empowered for life today and prepared for careers tomorrow. In collaboration with the USDA and our network of 110 public universities, we serve every county and parish in the United States in more than 3,000 local 4-H Extension offices. Our programs have a positive impact on young people: 4-H youth are 2x more likely to excel in school, 4x more likely to contribute to their communities, 2x more likely to make healthier choices, and 2x more likely to pursue STEM education or careers.
National 4-H Council (Council), 4-H’s private sector nonprofit partner, builds public-private partnerships and provides resources and leadership development opportunities that expand the reach and impact of 4-H. With the Beyond Ready Initiative, 4-H has the potential to reach 10 million young people annually to help them lead healthy, productive, and engaged lives. Young leaders will have the experience and mentorship to succeed in an evolving workforce and thrive in their communities.
Position Summary
The Director, Insights & Engagement is a strategic leader responsible for driving data-informed decision making and deepening stakeholder engagement across the organization. This role leads the development and implementation of integrated strategies that leverage audience insights, performance analytics, and engagement trends to inform marketing, development, and platforms efforts. This position oversees a cross-functional serving team focused on research, analytics, email engagement, and optimization.
Essential Functions
Insights & Analytics Leadership
- Develop, implement, and lead a Council-wide Insights & Analytics operational plan informed by data-driven insights, with a strong focus on enhancing engagement.
- Create a strategic insights roadmap aligned with organizational goals, leveraging both qualitative and quantitative methods (e.g., surveys, data analysis, donor and consumer behavior).
- Translate complex research findings into actionable insights, personas, and trend analyses to guide donor, marketing, and engagement strategies.
- Design and oversee frameworks for measuring effectiveness of engagement strategies across channels (email, digital, social, etc.).
- Serve as a trusted strategic advisor to Leadership on prospect strategy, pipeline health, and fundraising opportunity.
- Maintain a comprehensive prospect research strategy aligned with campaign goals and long‑term institutional priorities.
- Analyze constituent behavior, segmentation, and journey mapping to optimize marketing strategies.
- Collaborate with leadership to ensure analytics align with business objectives.
- Additional responsibilities as needed.
Email Marketing & Engagement Oversight
- Define and lead a comprehensive engagement and insights strategy that advances organizational goals across alumni, donors, volunteers, and key stakeholder audiences.
- Translate organizational strategy into data‑driven engagement frameworks, ensuring consistent, personalized, and high‑impact constituent experiences.
- Serve as a strategic advisor to senior leadership, providing actionable insights on engagement trends, opportunities, and risks.
- Own the organization’s marketing intelligence function, integrating data from CRM, engagement platforms, analytics tools, and third‑party sources.
- Develop and monitor executive‑level dashboards and KPIs related to engagement, retention, conversion, and lifetime value.
- Lead advanced segmentation, behavioral analysis, and predictive insights to inform planning, personalization, and resource allocation.
- Maintain the integrity and accessibility of marketing data.
- Ensure compliance with data privacy regulations and best practices.
- Evaluate tools and protocols to ensure accurate and reliable data reporting.
Cross-Functional Collaboration
- Serve as a strategic thought partner to the development, marketing, and customer experience teams to integrate insights & analytics into business strategies and workflows.
- Partner with IT and data governance teams to ensure data quality, integration integrity, privacy compliance, and scalability.
- Present insights and engagement outcomes to executive leadership through compelling data storytelling.
- Lead the relationship with the email marketing platform vendor, managing procurement, contracts, and performance while driving continuous optimization to enhance campaign effectiveness and audience engagement.
- Lead the responsible adoption of AI within the research and analytics space, including use cases such as predictive analytics, personalization, process automation, and decision support, while ensuring compliance, governance, and ethical standards.
Team Leadership & Development
- Lead, mentor, and develop a high-performing team of analysts, researchers, and engagement specialists.
- Implement best practices, processes, and tools to scale insight-gathering and engagement impact.
- Foster a culture of curiosity, innovation, and continuous improvement.
- Establish clear governance, standards, and operating rhythms for insights and engagement work.
- Provide staff with guidance on systems functionality and best practices.
Minimum Qualifications
- Bachelor’s degree in Business Analytics, Data Science, Marketing, Market Research, or related field, or any combination of relevant work experience.
- 10+ years of experience in consumer insights, business analytics, or stakeholder engagement, including at least 2 years in a leadership role managing, mentoring, or coaching individuals or teams.
- 6+ years of experience leveraging analytics and evaluation data to develop and support strategic planning.
Required Qualifications
- Strong proficiency with analytics and/or statistical tools (ex. SQL, Python/R, Tableau, Power BI, etc.).
- Strong knowledge of qualitative and quantitative research methodologies.
- Strong analytical background including strategic thinking and problem-solving skills, with the ability to translate complex data to actionable insights.
- Proven track record of enabling data-driven decision making at a senior leadership level including addressing complex business challenges and shaping organizational strategy.
- Strong experience with segmentation, predictive modeling, and behavioral analysis.
- Solid background in journey mapping and personalization strategies.
- Expertise in KPI development and performance measurement frameworks.
- Experience leading enterprise-wide project management.
- Ability to lead work cross-functionally in a remote team environment.
Preferred Qualifications
- Experience turning data and analytics into compelling data dashboards and story telling.
- Experience working in mission-driven, nonprofit, or values-aligned organizations.
- Experience working with fundraising and donor management software, Raiser’s Edge is preferred.
- Strategic out of the box thinker with the ability to connect insights across functions.
- Skilled at building trust cross-functionally and influencing all levels of the organization.
Travel Requirements: Travel may be necessary up to 20% by air, car, and/or rail domestically.
ADA Requirements: The physical demands described here represent those that an Associate must meet to perform the position's essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Mostly a sedentary role; however, some movement is required.
- Role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets and fax machines.
- Requires the ability to lift files, open filing cabinets, and bend or stand as necessary.
- Basic math skills needed to calculate formulas, discounts, and so forth.
- Must be able to lift up to 10 pounds.
Disclaimer: This position description indicates, in general, the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to include or contain a comprehensive listing of activities, duties, or responsibilities required. An incumbent may be asked to perform other tasks as needed.
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