Influencer Lead - H&M Global Marketing

As our Influencer Lead, you will be responsible for driving the execution of global influencer marketing strategies across markets. You’ll lead the development and activation of culturally relevant, high-performing influencer campaigns that support both brand and business goals. Acting as a strategic connector between global and local teams, you’ll ensure campaigns are locally resonant, globally aligned, and creatively impactful.  

Your role will be both strategic and hands-on, with direct ownership of influencer planning, creative oversight, performance tracking, and team leadership across regions.  

WHAT YOU’LL DO  

• Lead regional execution of global influencer strategies, ensuring alignment with brand objectives and local market insights to drive relevance and impact.  
• Adapt and localise global campaign frameworks to meet individual market needs, maintaining creative consistency, quality, and brand integrity across all touchpoints.  
• Build and nurture strong relationships with top-performing influencers and agencies in key regional markets, using data-driven evaluation to guide selection and collaboration.  
• Guide the creation of engaging, authentic short-form content (TikTok, Reels), supporting teams to produce locally resonant storytelling that reflects brand values.  
• Provide strategic and creative input throughout campaign development and content ideation, partnering closely with global and local teams to ensure cohesion and innovation.  
• Oversee campaign performance and internal processes, ensuring high-quality stakeholder engagement, cross-functional alignment, and timely delivery of goals and assets.  
• Manage global influencer marketing budgets, allocate resources effectively, and share actionable insights based on regional trends, platform updates, and performance metrics.  

WHO YOU ARE  

We’re looking for a culturally connected leader with a strategic mindset and deep expertise in influencer marketing across regions.  

We are looking for people with....  

• Proven experience in influencer marketing, with a strong track record of leading campaigns across multiple markets.  
•  Deep understanding of short-form content and the creator landscape, particularly on TikTok and Instagram - paired with a creative eye and strategic mindset for content ideation and campaign development.  
•  Skilled in stakeholder management and confident collaborating across global and local teams to drive results.  
• Experienced in managing budgets and optimising spend for performance, with a data-informed approach supported by familiarity with social analytics tools and the ability to translate insights into meaningful strategy.  
•  A collaborative, solutions-focused approach and a high level of adaptability.  
•  Experience in team leadership, coaching, or mentoring within a marketing or creative function.  

And people who are...  

•  Detail-oriented and highly organized.  
•  Confident presenting ideas and results. 
•  Comfortable juggling multiple projects and deliverables simultaneously.  
•  A natural collaborator who thrives in a fast-paced, creative environment. 
•  Passionate about connecting with audiences through authentic, culture-driven storytelling.  
   

WHO WE ARE      

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.      

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.      
  
WHY YOU’LL LOVE WORKING HERE        

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter.  
 
JOIN US       

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.       

This is a full-time permanent position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.   

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.