Sales Representative – Retail Sales & Brand Influence

Your mission

Location: Dublin , Limerick , Cork , Midlands & Galway 
 Company: FMI on behalf of Reckitt
 Reports to: Sales Manager

About the Role
FMI is currently recruiting for a Sales Representative – Retail Sales & Brand Influence to represent a leading portfolio of Reckitt brands across a defined retail territory.
This is an exciting field-based sales role focused on building strong relationships with retail customers, influencing in-store decision-makers, and identifying opportunities to grow sales, visibility, availability and brand presence.
You will work with well-known Reckitt brands including Lemsip, Strepsils, Gaviscon, Finish and Vanish, supporting stores to maximise sales opportunities through strong product availability, promotional execution and effective in-store brand presence.

What You’ll Be Doing
As a Sales Representative, you will:

• Manage a designated territory of retail customers, including multiples, convenience stores, forecourts and independent retail outlets.
• Build and maintain strong relationships with store managers, department managers and key retail contacts.
• Influence store teams to support brand priorities, promotional activity, product availability and in-store visibility.
• Identify opportunities to grow sales, distribution, product range and secondary display space.
• Present brand updates, new product launches, promotions and sales initiatives to retail customers.
• Drive awareness and support for key Reckitt brands including Lemsip, Strepsils, Gaviscon, Finish and Vanish.
• Monitor competitor activity, pricing, promotions and market trends.
• Ensure products are available, visible and well presented in-store.
• Complete accurate call reports, sales updates, stock checks and store visit reports.
• Manage daily journey plans effectively to maximise customer coverage and impact.

Your profile

What We’re Looking For
We are looking for someone who is confident, commercially minded and comfortable building relationships with retail customers.
The ideal candidate will have:

• Previous experience in field sales, retail sales, FMCG, grocery, convenience, pharmacy, healthcare, household, consumer goods or retail operations.
• Strong communication, influencing and relationship-building skills.
• Confidence engaging with store managers, retail teams and key decision-makers.
• A proactive and target-driven approach.
• Good commercial awareness and the ability to identify sales opportunities.
• Strong organisational and time-management skills.
• Good attention to detail and the ability to maintain high in-store standards.
• The ability to work independently while representing FMI and the Reckitt brand portfolio professionally.
• Comfort using reporting systems, mobile apps or basic Microsoft Office tools.
• A full clean driving licence.

The Person
You will be:

• Sales-focused and results-driven.
• Confident, professional and persuasive.
• A strong relationship builder.
• Self-motivated and proactive.
• Reliable, organised and punctual.
• Flexible and adaptable in a fast-paced retail environment.
• Comfortable working independently in a field-based role.

What We Offer

• Competitive salary.
• Performance-related bonus or commission, where applicable.
• Company vehicle.
• Phone/laptop/tablet, where applicable.
• Training and development opportunities.
• The opportunity to represent some of the most recognisable household, healthcare and consumer brands in the market.

How to Apply
If you are passionate about sales, enjoy building customer relationships and are motivated by growing well-known consumer brands in-store, we would love to hear from you.
Please apply with your CV.

Why us?

About us

FMI is a diverse business specialising in Field Management, Brand Management and Distribution and Contact Centre services across multiple sectors including FMCG, Drinks, Utilities, Telco, and Government. Our teams have been representing leading brands  in Ireland for over 30 years.

We value our employees and help them grow through training and development opportunities. Our onboarding process sets you up for success, whether you're based in Dublin, Belfast, or out in the field. If you're passionate and enthusiastic about your career, FMI is the place for you.