JOB DETAILS

AVP, Brand & CE Marcomm

CompanyAstro
LocationMalaysia
Work ModeOn Site
PostedJuly 13, 2026
About The Company
At Astro Malaysia Holdings Berhad, we believe in the power of stories to bring people together. For decades, we have been at the heart of Malaysian homes, creating moments of joy, laughter and connection. Today, we are proud to serve 5.2 million homes—reaching 64% of Malaysian TV households—alongside 9,100 businesses, 16.2 million weekly audio listeners on FM and online, and 13.6 million monthly visitors across our digital platforms. For any customer service assistance, feel free to reach out to us via our official Astro Malaysia Facebook or @astroonline on X for the time being. We appreciate your patience and look forward to assisting you there.
About the Role

WHY JOIN US?

  • We practice a vibrant & energetic office culture.

  • We provide opportunities for career advancement within the company.

  • Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

  • Lead in alignment among stakeholders and partners for product-brand marketing (ie: Astro Enterprise BizOne portfolio and corporate Astro Brand) brief.
  • Lead in GTM strategy for product-brand marketing from ATL, On Ground, Online to BTL
  • Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
  • Provide leadership in direction of product-brand marketing GTM, plan initiatives that drives quantifiable impact and results.
  • Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
  • Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
  • Acts as project manager and point of contact for all product marketing. This includes the preparation of project and business plans and timelines.

REQUIREMENTS:

The Person:

  • Bachelors Degree in Mass Communication/ Media/ Marketing related field
  • Minimum of 5 years experience in marketing communication/trade marketing is required
  • Excellent writing skills in English
  • Good communication skills in English and BM
  • Good analysis of campaign performance marketing for digital and social
  • A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
Key Skills
Brand MarketingGo-To-Market StrategyMarketing CommunicationTrade MarketingProject ManagementDigital Performance AnalysisSocial Media AnalysisContent DevelopmentStakeholder ManagementCampaign Management
Categories
MarketingManagement & LeadershipCreative & Media
Benefits
Career AdvancementPerformance Rewards
Job Information
📋Core Responsibilities
Lead the GTM strategy and alignment for product-brand marketing across ATL, BTL, and online channels. Oversee campaign roll-outs and act as the primary project manager for all product marketing initiatives.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
5754
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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