JOB DETAILS
Tasting Room Assistant Manager
CompanySt Francis Winery and Vineyard, L.P.
LocationSanta Rosa
Work ModeOn Site
PostedJuly 17, 2026
About The Company
For more than four decades, St. Francis Winery & Vineyards has hand-crafted fruit forward, luscious and full-bodied wines from the superior mountain and valley vineyards in Sonoma County's best appellations. St. Francis wines are recognized globally for outstanding quality and great value. As a Certified Sustainable, family-owned winery, we have worked throughout our history to preserve Sonoma County's natural resources for future generations.
About the Role
Description
If you love wine, people, and the art of a truly memorable guest experience, this is the role you've been building toward. St. Francis Winery & Vineyards is looking for a passionate, driven leader to help run one of Sonoma's most beloved wine destinations.
What You'll Do
- Coach and develop a team of Wine Educators to sharpen sales skills and deliver exceptional guest experiences
- Step in as the lead when the Tasting Room Manager is out — running daily staff meetings, overseeing operations, and setting the tone
- Oversee scheduling, group tastings, tours, and special guest experiences from start to finish
- Collaborate cross-functionally with Wine Club, Events, and the Executive Chef's team to drive sales and loyalty
- Manage opening and closing procedures and ensure all staff are properly trained on POS systems and protocols
- Resolve guest concerns quickly and professionally, upholding St. Francis' reputation for world-class hospitality
$68,000 – $78,000 annually | Full-Time, Exempt
Requirements
Who You Are
- 3+ years of wine industry or hospitality experience, with direct tasting room experience a strong plus
- A natural leader who coaches by example and genuinely enjoys developing others
- A guest experience pro — you anticipate needs, build rapport, and turn visitors into wine club members
- Highly organized, calm under pressure, and comfortable managing shifting priorities
- Proficient with POS systems and Microsoft Office
- Available to work weekends and holidays | Must be 21+ | Able to lift up to 45 lbs.
Why St. Francis
- Voted one of the Best Places to Work in the North Bay by our employees 15 years in a row
- A cornerstone of Sonoma wine country for decades, with a reputation for exceptional wines and warm hospitality
- A collaborative team culture where your leadership truly makes an impact
- Beautiful Kenwood setting surrounded by estate vineyards
- A company that invests in your professional growth and development
- Full benefits including health, dental, vision, 401K and more!
Ready to bring your passion for wine and people to a role where both truly matter?
St. Francis Winery and Vineyards is an equal opportunity employer, committed to a diverse and inclusive work environment. (EOE M/V/F/D)
Key Skills
LeadershipStaff CoachingGuest Experience ManagementSales SkillsOperational OversightSchedulingPOS SystemsConflict ResolutionMicrosoft OfficeHospitality Management
Categories
HospitalityFood & BeverageManagement & LeadershipCustomer Service & SupportSales
Benefits
Health InsuranceDental InsuranceVision Insurance401K
Job Information
📋Core Responsibilities
Lead and develop a team of Wine Educators to deliver exceptional guest experiences and drive wine club loyalty. Oversee daily tasting room operations, including scheduling, POS management, and cross-functional collaboration with events and culinary teams.
📋Job Type
full time
💰Salary Range
$68,000 - $78,000
📊Experience Level
2-5
💼Company Size
71
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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