Category & Site Merchandiser Manager

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

GrabMart is Grab's on-demand daily essentials and grocery delivery service, dedicated to bringing a wide range of products from various stores directly to our customers' doorsteps. As a vital part of Grab's ecosystem, GrabMart aims to provide speed, convenience, and reliability.

Get to Know the Role

The Category & Site Merchandiser Manager for GrabMart Indonesia is a pivotal role focused on defining and executing the digital storefront experience. You will be responsible for the "virtual shelf," ensuring that our q-commerce offerings are presented effectively to drive maximum conversion and customer satisfaction. You will lead the category management strategy specifically for the 1P business, ensuring GrabMart remains the preferred choice for daily essentials in Indonesia. You will report to your Manager.

The Critical Tasks You Will Perform

• Drive sales conversion by analyzing on-site traffic patterns and implementing page layout optimizations.
• Continuously A/B test UI/UX elements, including banners, widgets, and collection placements to improve click-through rates (CTR) and conversion rates (CVR).
• Utilize heatmaps and customer journey data to identify and remove friction points within the GrabMart app.
• Lead the category management strategy for the Indonesia GrabMart 1P business, ensuring product assortments align with market demand and seasonal trends.
• Manage the end-to-end execution of promotional campaigns, including mega-sales, seasonal events, and flash sales.
• Oversee category arrangement and navigation structures to ensure customers can find products and efficiently.
• Coordinate advertising efforts and manage sponsored listings to drive visibility for key brands and high-margin products.
• Collaborate with the Marketing and Commercial teams to align on-site visibility with broader brand partnership agreements and trade marketing spends.
• Oversee listing optimization, ensuring all 1P products feature high-quality imagery, accurate descriptions, and optimized metadata for search.
• Establish and monitor content standards to maintain a premium and consistent look and feel across all 1P categories.
• Track and report on key performance indicators (KPIs) such as Conversion Rate, Average Order Value (AOV), Revenue per Visit, and Search Exit Rates.
• Work closely with the regional and local Indonesia teams to share best practices and localize global merchandising frameworks.

What Essential Skills You Will Need

• A minimum of Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
• 8+ years of experience in E-commerce Merchandising, Site Operations, or Category Management within the Indonesian market.
• High proficiency in data analysis and merchandising tools (e.g., Google Analytics, SQL, Tableau, or Power BI).
• Deep understanding of the Indonesian consumer landscape and local shopping behaviors.
• Fluency in English and Bahasa Indonesia (written and spoken) is required.
• Experience managing 1P (First Party) or retail-owned inventory models.
• Familiarity with back-end CMS (Content Management Systems) and product information management (PIM) tools.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.