Director, Licensing & Extended Line - Portfolio Strategy & Integration

Job Description

Are you ready to make a significant impact in one of the world’s most beloved brands? In this role, you will collaborate with top marketing minds to amplify our product across consumer products (bricks and non bricks), ensuring they resonate with fans of all ages.

Please note, that no relocation assistance is offered for this role.

As it is summer period this recruitment process might take a bit longer, so please expect a slight delay in our response.

Core Responsibilities

• Licensing & Extended Line (LEL) Portfolio Strategy: Partner with Head of Marketing to co-lead the Portfolio Strategy process ensuring that product lines amplify the priorities of our LEGO business. Define and guide cross category priorities for LEL based on key tentpole events. Improve the End-2-End inclusion of the LEL portfolio all the way to shelf and local marketing activations

• Craft the brand story: In partnership with global marketing collaborators, define our brand positioning outside of the core vertical toy business. As part of this ensure narrative cohesion and brand integrity across all expressions of the IP, influencing publishing, licensing, and the creative expression and storytelling at retail

• Informal team leadership & change management: Inspire, collaborate and define new ways of working across internal teams and with external partners to deliver increased impact of our portfolio

• Influence and management: Cultivate partnerships with internal teams across marketing and commercial teams. As part of this maintain regular communications to identify, amplify, and improve the integration across the business E2E

• Business & process development: Oversee the creation of marketing tools and needs of the business to support the LEL teams in leading existing relationships with licensees, retailers, and in support of new business development

• Responsible for the end-to-end consumer and shopper insights needs of LEL and working closely with Global Insights teams

Play your part in our team succeeding

The LEGO Group’s Licensing and Extended Line (LEL) department is responsible for growing our unique reach with consumers and deepening the engagement through extended line and licensed products.

This role is responsible for portfolio strategy across LEL product lines and as part of this drives the expansion of our intellectual properties and characters into consumer products that are non-brick with an aim to improve brand love and fandom.

Do you have what it takes?

• Master's degree or equivalent experience in Business, Marketing, Strategy or similar

• Preferably experience within Licensed Consumer Products

• Proven strategic approach as well as thought leadership, capable of transforming abstract and complex ideas and future visions into strategic and tactical solutions

• Building affinity with existing and prospective consumers and shoppers through insights and a deep knowledge of the reality of retail and the shopper environment

• Influencing: Extensive experience working in matrixed organizations with distributed leadership and decision-making, making you a wizard in influencing, communicating and creating followership

• Motivated by the opportunity to craft the impact of an area with significant growth potential and an ability to deal with ambiguity and not letting roadblocks or change-impediments get to you

 #LI-ML2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.