Senior Web Conversion & Performance Manager

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.  

About the role

The Nearmap website is our highest-volume sales asset. This role owns what happens after someone lands on it: how we test, measure, and optimise the path from visit to conversion.

It's a data-first role. You'll architect the reporting infrastructure, run the global testing programme, and turn web analytics into roadmap decisions that move pipeline.

What you'll do

• Own the global A/B testing programme end to end, from hypothesis backlog to experimental design, statistical validation, and commercial interpretation of results
• Design and execute conversion funnel optimisation plans across trial funnels, lead pathways, and regional journeys
• Prioritise the testing roadmap by pipeline impact, not traffic volume
• Set the brief and quality bar for test variants, partnering with UX and web development on implementation
• Design and maintain web performance dashboards for GTM stakeholders across growth, sales, digital, and brand
• Deliver monthly and quarterly web performance analysis to the VP of Digital Marketing and senior leadership, with clear recommendations
• Lead the implementation of attribution models that connect web behaviour to revenue outcomes beyond last-click
• Identify and close measurement gaps across the funnel, and ensure data integrity across GA4, Google Tag Manager, and connected platforms
• Act as the analytics and conversion authority for the GTM team, helping growth, sales, and digital teams make better decisions with web and performance data

What you'll bring

• 6 to 8 years in web marketing, CRO, or digital marketing roles in B2B SaaS, with a track record of measurable pipeline contribution
• Proven ability to build and deliver multi-region web roadmaps connected to revenue targets, not just traffic or engagement metrics
• Demonstrated ownership of A/B testing programmes end to end
• Expert-level GA4 and Google Tag Manager, and proficiency in at least one major CRO platform (Optimizely, VWO, or equivalent)
• Deep understanding of attribution modelling that connects web behaviour to revenue outcomes
• Strong analytical acumen. You read the data, build the picture, and translate it into roadmap decisions
• Experience presenting web performance analysis and roadmap recommendations to senior leadership
• Experience working across North America and ANZ markets simultaneously is a plus
• A bachelor's degree in Marketing, Business, Communications, or a related field, and relevant certifications (Google Analytics, CXL CRO, or equivalent) are valued but not a substitute for demonstrated commercial impact
   

  Apply now

  If you're the kind of person who reads the data, builds the picture, and drives the outcome without needing to own every line of the build, we want to hear from you.

Working at Nearmap

We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning strategy into pipeline and building real relationships with sales, we'd love to meet you.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.

Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location, or address. Nearmap is not responsible for any fees related to unsolicited resumes.

Some of our benefits 

Nearmap takes a holistic approach to our employees' emotional, physical, and financial wellness. Some of our current benefits include: 

• Quarterly wellbeing day off, four additional days off annually for your 'YOU' Days 

• Wellbeing and technology allowance 

• Annual flu vaccinations 

• Hybrid flexibility for this role 

• Nearmap subscription (of course!) 

• Stocked kitchen with access to all the snacks you need 

• In-office lunch every Tuesday and Thursday at our Sydney CBD office 

• Showers available for anyone cycling to work or lunchtime gym-goers! 

Working at Nearmap 

We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning strategy into pipeline and building real relationships with sales, we'd love to meet you. 

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch. 

Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location, or address. Nearmap is not responsible for any fees related to unsolicited resumes.