Social Media Specialist

Description

We are seeking a creative, driven Social Media Specialist to lead best-in-class organic social for HydroPeptide. This role will shape and execute a dynamic social strategy across Instagram, TikTok, Pinterest, and LinkedIn—balancing consumer storytelling, account-focused content, and executive C-Suite thought leadership. The ideal candidate understands how to build a well-rounded social presence that supports global audiences, including UK-specific needs, while elevating the brand’s voice and authority. Working closely with growth marketing, digital, education, executives, and accounts, this role blends content creation, community engagement, and trend-driven storytelling to strengthen brand equity and grow our audience in a fast-paced environment. 

Key Details:

• Where You’ll Work: Hybrid – this role will work from our Bellevue office 3 days/week and from home the remainder. However, additional on-site presence may be required to support team collaboration, meetings, and other business needs.
• Your Hours: Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion 
• Physical Demands: Ability to handle long periods of both sitting and screen time
• Travel Expectations: Up to 10% 
• Salary: $70,000 base salary plus annual bonus potential 

Your Responsibilities as the Social Media Specialist:

• Conceptualize, script, produce, and shoot high-performing short-form video content for our social channels, with a primary focus on TikTok, YouTube Shorts, and Instagram Reels. 
• Partner closely with the Senior Growth Marketing Manager and Director of Marketing to build, manage, and evolve the AE social media content calendar, ensuring alignment with growth initiatives, launches, and key business priorities. 
• Lead the development of executive-level social content for LinkedIn, including thought leadership, product storytelling, and brand POV content for executives to post, while creating clear guidance on what and when employees should repost to maximize reach and engagement. 
• Own day-to-day Instagram storytelling, publishing consistent Stories and Reels that ladder up to broader marketing campaigns and brand moments. 
• Collaborate cross-functionally with growth, brand and education to ensure social content supports business goals and delivers a cohesive brand experience. 
• Engage with our community in real time, responding to customer inquiries, comments, and feedback across social platforms, and partnering with internal customer care and education teams to deliver thoughtful, timely responses. 
• Identify, cultivate, and manage relationships with influencers and creators in the luxury beauty space—including existing customer and account creators—to expand reach, credibility, and cultural relevance. 
• Track, analyze, and report on key social performance metrics, translating insights into actionable optimizations to improve engagement, reach, and conversion. 
• Stay ahead of social trends, platform updates, and best practices, proactively bringing new ideas and formats to the team. 
• Support additional initiatives as needed, as the role and social strategy continue to evolve. 

Requirements

Skills You Bring to the Table:

• 2-3 years of professional social media experience  
• Expertise in Instagram and TikTok content creation 
• An interest in beauty and skincare 
• Excellent copywriting skills 
• Possess an eye for aesthetic curation and cohesive visual and written storytelling 
• Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans 
• Familiarity with social media analytics tools 

How You Show Up:

• Brings HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—to life in everyday work and interactions
• Approaches work with curiosity, accountability, and attention to detail
• Collaborates effectively across teams while taking ownership of individual responsibilities

What Could Set You Apart:

• Bachelor’s degree in Marketing, Social Media, Communications, or a related field 
• Experience within beauty, including an estheticians license 
• Knowledgeable in a variety of photo/video editing apps for the creation of social assets 
• Strong photography and videography skills with experience in content capture.  

Note: At any time, with or without notice, HydroPeptide LLC reserves the right to add/delete/change the position’s requirements.