JOB DETAILS

Digital & Performance Marketing Specialist

CompanySoftpers Interactive
LocationLahore
Work ModeOn Site
PostedJanuary 16, 2026
About The Company
Softpers is a full-service IT Company that synchronizes people, processes, and technology in the smartest way possible. Our global clientele ranges from startups to SMBs to Fortune 500 companies. We have not only helped them grow but also make sure that the implementation of our technology solutions is seamless, pain-free, and result-driven. Over the past 5 years, Softpers has matured from a narrowly-focused technology company to a well-established technology hub with a solid team of programming and technology experts delivering impressive results to many happy clients worldwide. Softpers is one of the leading technology businesses that has helped a number of businesses around the world enjoy a much bigger success. Our unique quality-oriented approach towards our clientele has led us to develop state-of-the-art development that is both effective and efficient. The elegance and exclusivity that we provide in our system development and the satisfaction we bring to our clients can be compared to none. Our main purpose is to provide value to our clients. The success of our company is not only due to the high-quality work that we provide, but also because of the way we treat our clients, take care of their needs, and satisfy them in the best possible way.
About the Role

Company Description

Softpers Interactive is a full service IT Company that synchronizes people, processes, and technology in the smartest way possible. Our global clientele ranges from startups to SMBs to fortune 50 companies and we not only help them grow but also make sure that the implementation of our technology solutions is seamless, pain-free and result driven. 

Job Description

We're looking for a Digital & Performance Marketing Specialist to own and execute our marketing efforts. You'll be responsible for driving qualified leads, building our online presence, and running data-driven campaigns that deliver measurable results. This is a hands-on role where you'll manage everything from paid ads to content strategy.

Qualifications

Responsibilities

  • Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads
  • Manage ad budgets and ensure strong ROI on all performance campaigns
  • Track, analyze, and report on campaign performance using GA4 and other analytics tools
  • Develop and execute strategies to generate B2B leads from international markets
  • Create compelling ad copy, landing pages, and marketing collateral
  • Manage and grow our presence on LinkedIn and other relevant platforms
  • Implement and maintain conversion tracking, UTM parameters, and attribution models
  • Collaborate with the sales and content teams to align marketing with business goals
  • Stay updated on digital marketing trends, tools, and best practices
  • Support marketing efforts for client projects when needed

Requirements

  • 2-4 years of experience in digital/performance marketing
  • Proven track record of running successful paid campaigns (Google, LinkedIn, Meta)
  • Strong understanding of B2B marketing and lead generation
  • Hands-on experience with Google Analytics 4, Google Tag Manager, and conversion tracking
  • Ability to write clear, persuasive ad copy and marketing content
  • An analytical mindset with the ability to interpret data and make decisions
  • Excellent communication skills in English
  • Self-starter who can work independently and take ownership

Additional Information

Good to Have

  • Experience marketing software development or IT services
  • Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.)
  • Basic understanding of SEO and content marketing
  • Experience with CRM systems
  • Knowledge of AI/tech industry trends

What We Offer

  • Competitive salary of PKR 110,000 per month
  • Opportunity to work on diverse projects across multiple industries
  • Exposure to modern technologies and AI-driven development
  • Mentorship from experienced developers
  • Growth-oriented environment with learning opportunities

Timing: 11 AM - 8 PM

Key Skills
Digital MarketingPerformance MarketingGoogle AdsLinkedIn AdsMeta AdsB2B Lead GenerationGoogle Analytics 4Google Tag ManagerAd CopywritingData AnalysisCommunication SkillsSelf-StarterMarketing AutomationSEOContent MarketingCRM SystemsAI Industry Trends
Categories
MarketingTechnology
Benefits
Growth-Oriented EnvironmentLearning OpportunitiesMentorship
Job Information
📋Core Responsibilities
The Digital & Performance Marketing Specialist will plan, execute, and optimize paid campaigns while managing ad budgets to ensure strong ROI. They will also track and analyze campaign performance and develop strategies to generate B2B leads.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
25
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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