Website Specialist

Description

Location: Remote with occasional travel to our corporate office in Fishkill, NY
Status: Part-time, Non-Exempt (25–30 hours/week)
Pay: $25.00–$28.00 per hour (based on experience)

WHO WE ARE

Healthy Kids is not just another childcare provider. We are one of Inc. 5000’s fastest-growing providers of Early Learning, Before & After School, and Summer Camp programs, serving families across 150+ locations.

We are a certified Benefit Corporation on a mission to reinvent accessible and affordable childcare while creating meaningful, rewarding work for our team. Join our award-winning organization and help bring high-quality programs to families and communities every day.

Learn more about working with us at:
https://www.healthykidsprograms.com/workwithus

POSITION SUMMARY

Healthy Kids is seeking a Website Specialist to help maintain, improve, and optimize our website with a strong focus on lead conversion, usability, and brand consistency, ensuring that our site is highly parent-friendly and helps families quickly and easily find the information they need.

The ideal candidate has expert-level or extensive experience using Wix, including Dynamic Pages and CMS collections, and understands how parents search for childcare—by location, age group, schedule, cost, and enrollment timelines. This role requires a strong parent journey mindset, balancing clarity, speed, and simplicity while supporting a growing, multi-location organization.

RESPONSIBILITIES

Website Management & CMS

• Update and maintain website content using Wix, including Dynamic Pages and CMS collections.
• Manage location- and program-based pages using structured CMS data.
• Create and maintain landing pages, forms, and conversion paths.
• Troubleshoot and edit site functionality as needed.

Parent Journey & User Experience

• Design and maintain website experiences that reflect the parent decision-making journey, from first visit through inquiry and enrollment.
• Ensure parents can quickly locate essential information, including program details, locations, schedules, grades served, and next steps.
• Simplify navigation and layouts to reduce friction for busy families.
• Optimize pages for mobile users and parents with varying levels of technical access.
• Review pages through a parent lens, identifying confusion points or drop-offs.

Design & Brand Consistency

• Assist with page design and visual improvements across desktop and mobile.
• Ensure brand consistency across all digital assets.
• Support accessibility best practices to ensure the site is usable for all families.

Performance & Optimization

• Monitor website performance and traffic metrics.
• Identify opportunities to improve usability and increase lead conversions.
• Conduct testing to ensure the site functions correctly and meets quality standards.

Collaboration & Content

• Collaborate on photography, design, and creative projects.
• Support storytelling efforts, including blog posts or features that highlight the impact of Healthy Kids Programs.
• Work with program and registration teams to ensure website accuracy and effectiveness.

Requirements

QUALIFICATIONS

• Expert or extensive experience using Wix, including Dynamic Pages and CMS collections (required).
• Strong understanding of UX, responsive design, and accessibility principles.
• Graphic design experience (Canva, Adobe Creative Suite, or similar).
• Basic HTML/CSS knowledge a plus, but not required.
• Strong attention to detail and organizational skills.
• Analytical mindset with the ability to review performance data and recommend improvements.
• Ability to work independently while taking feedback and direction when needed.

WHY JOIN HEALTHY KIDS?

• Flexible part-time schedule (25–30 hours/week).
• Opportunity to build your portfolio and grow skills in web design, UX, and digital marketing.
• Supportive, collaborative team environment.
• Meaningful work that helps families access vital childcare programs.

EMPLOYEE BENEFITS

• Vision Insurance
• Dental Insurance
• AFLAC Supplemental Plans
• 401(k) for eligible employees
• Paid Sick Time Off
• On-Demand Pay

Healthy Kids is dedicated to creating a workforce that promotes and supports diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Healthy Kids Programs makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, visit: healthykidsprograms.com.