Senior Director, Digital Activation - QSR
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
The right candidate should be a:
- Digital subject matter expert across all Digital channels
- Clear, concise communicator
- Gravitas in abundance
- Thought-leader: inspires change and transformation within the client
- Interact with detailed and big-picture stakeholders
- Proactive, entrepreneurial & initiative-driven mentality
Key Roles & Responsibilities:
Digital Leadership:
- Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
- Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of digital media strategy.
- Provide thought leadership, competitive benchmarking, industry insights, and best practices.
- Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
- Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
- Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business outcomes.
- Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to collaborate on solutions.
- Oversee the development of team members, including reviews, constructive feedback, and identifying career growth paths.
Media Activation:
- Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search, Programmatic, Video, Audio, and Social Media.
- Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.
- Work with internal agency and holding company stakeholders to leverage enterprise relationships when possible and to help inform agency/holding company direction on topics based on client needs.
- Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital media ecosystem.
- Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars.
- Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changing topics like GDPR, CCPA, AI, CAPI, etc..
- Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive for smooth transitions.
- Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends.
- Be fluent and champion the benefits of leading tech and data stack offerings
- Strong marketplace knowledge, reputation, and relationships.
EXPERIENCE NEEDED:
- 10+ years of experience in Digital Media/Marketing
- Proven track record of successfully leading and implementing digital transformation initiatives in complex organizations
- In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content management systems, analytics tools, and marketing automation
- Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into actionable digital strategies
- Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to execute excellent marketplace relationships
- Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while championing accountability
- Foster growth with team members to develop skill sets both within and beyond their titled disciplines
- Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result
- Process and detail-oriented
- Willingness to embrace change – ways of working, processes, tools, etc.
- Strong comfort level with data, analytics, and measurement
#LI-SL1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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