Asset & Wealth Management, Product Marketing Manager: US Third Party Wealth, Vice President

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Role Summary

This Vice President will play a key role in developing, supporting and implementing marketing strategy for the Goldman Sachs Asset Management investment solutions platform, including ETFs.

The VP will partner with client-facing business leaders, product marketing, investment teams and the broader AM Marketing teams to identify and harness the top commercial priorities and help translate them into full-funnel plans, fueling our business growth objectives with this critical segment. 

Position Responsibilities:

• Channel marketing implementation: Partner with Solutions distribution team and marketing leads to help develop and implement an integrated marketing strategy that delivers awareness, messaging, and resources to the appropriate third-party wealth audiences. 
• Product launches and campaign initiatives: Develop and execute thoughtful and comprehensive go-to-market plans for product launches in partnership with key stakeholders. Develop and execute impactful campaigns and initiatives to drive quantifiable lead generation leveraging a range of digital, media and in-person channels.
• Content: Partner with content and product marketing teams, to deliver a comprehensive suite of US third party wealth marketing materials supporting models and SMAs. Liaison between distribution and content team to help lead the generation of editorial ideas, and thought leadership, and amplify through social media and am.gs.com. 
• Brand narrative: Ensure the Asset Management value proposition and any of the associated third-party partners’ value proposition are infused through all related marketing activities in the US. 
• Partnership marketing: Partner with third party wealth National Accounts business leaders to support partner firm needs and initiatives for models and SMA distribution. 
• Events and sponsorships: Partner with business leads and functional leads within marketing and distribution on sponsorship strategy, in-field initiatives, and seamless execution of events.
• Measurement and reporting: Partner with TPW leads to ensure end-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize. 
• Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications:

• 8+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• In-depth knowledge of the asset management industry: partner firms, clients, products, regulations, competitors – and direct experience with marketing of models and SMAs
• Well-developed strategic thinking with commercial awareness and business acumen
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels 
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story 
• Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
• Solid experience in product and digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts 
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred