User Marketing Manager – Japan Market

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,300 employees in 22 countries, launched over 40 products, and serve over 299 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level. Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.  

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.
 

As a User Marketing Manager for the Japan Market, you'll lead social and user marketing strategies tailored for Japan, ensuring an authentic connection with the local users. You'll collaborate with global teams to translate business objectives into culturally relevant campaigns, driving growth and brand awareness. In your day-to-day, you will:  

• Develop and execute user partnership strategies across YouTube and Meta (Instagram/Facebook)  
• Build and manage relationships with users and creators to create impactful campaigns  
• Plan and execute end-to-end social media campaigns specifically for the Japanese market  
• Design and write campaign content that aligns with the Wix brand identity and resonates with Japanese audiences  
• Utilize internal AI tools to streamline content creation and ensure consistency across social channels  
• Share local market insights with global teams to influence company strategies  

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At Wix, we believe our best work happens together. Our work model in Japan is hybrid, with 2 - 3 days a week from our office. Flexibility remains a core value at Wix and special requests are handled thoughtfully at the team level.  
 

• 3+ years of experience in digital marketing with a focus on social media, user/influencer marketing, and/or partnerships  
• Deep understanding of the Japanese market and culture  
• Native-level Japanese proficiency, Business-level English proficiency for collaboration with global teams
• Ability to create simple video clips
• Track record with modern, trend-driven social marketing  
• Proven campaign experience on platforms like YouTube, Instagram, or TikTok  
• Creative thinker with strong attention to detail  
• Ability to work under pressure and manage multiple stakeholders effectively  
• Excellent collaboration skills and team player mindset  
   

About the Team  

We are Wix's Marketing Guild. We're the face of Wix, driving business growth, user optimization, and brand awareness. We're a dynamic, dedicated, and fun group that plays a crucial role in Wix's marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, guiding over 243 million users, businesses, and agencies to online success.