Digital E-Commerce Specialist

Description

Fueling Success in this Role:

VP Racing is seeking a full-time Digital E-Commerce Specialist at our Corporate Headquarters in San Antonio, Texas. Digital Commerce Specialist is responsible for the day-to-day management, technical development, and performance optimization of VP Racing’s eCommerce platforms and digital marketing systems. This role owns the operational and technical functions of our Shopify Plus storefronts, supports digital marketing execution through Salesforce Marketing Cloud, and ensures the integrity of our digital presence across all customer-facing channels.

This position will also develop working knowledge of VP Racing’s brand licensing and trademark portfolio as it relates to digital commerce and eCommerce merchandising compliance

Essential Responsibilities Include:

• Lead daily operations of DTC and B2B Shopify Plus storefronts, including product launches, promotions, catalog management, and pricing execution
• Leverage Shopify Plus tools and third-party integrations to automate workflows and enhance the customer experience
• Support Shopify POS operations for race events and brand activations, including inventory sync and on-site functionality
• Execute and optimize email and SMS campaigns within Salesforce Marketing Cloud, including segmentation, automation, and journey management
• Maintain data integrity and audience management to ensure compliance and campaign performance
• Write and maintain Shopify theme code (Liquid, HTML, CSS, JavaScript) to support a high-performing, brand-aligned storefront
• Identify and implement UX and conversion rate optimization improvements
• Build and maintain dashboards across GA4, Shopify Analytics, and Looker Studio to track key eCommerce KPIs
• Deliver performance insights and data-driven recommendations to marketing leadership
• Manage on-page and technical SEO, site performance, and overall digital health
• Coordinate with internal teams and agency partners on integrations, optimization, and site improvements
• Ensure eCommerce merchandising aligns with trademark and licensing standards in partnership with Legal and Brand Marketing

Why Should You Join Our Team?

At VP Racing, we don’t just create high-performance fuels - we create high-performance careers. Based in San Antonio, Texas, we are a global leader in race fuels (land, sea, & air), performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do. We invest in our people and provide real opportunities for professional growth.

We hire people based on potential, not just experience, and believe in building a team that’s diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success.

High-Octane Rewards:

We offer a competitive salary for our Digital E-Commerce Specialist, based on experience, along with a comprehensive benefits package designed to support your well-being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel. You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success. Join us and be part of a company that values creativity, collaboration, and a desire to win!

If we have your attention… Please. Continue. Reading!

Minimum Qualifications:

The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills. In addition, strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability. We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise. If this describes you and you meet the following requirements, we would be happy to speak with you:

• Bachelor’s  degree in Computer Science, Information Systems, Web Development, or related field; AND at least three (3) years of direct Shopify Plus store management experience (DTC and/or B2B strongly preferred).
• Experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Audience Builder
• Proficiency in Liquid templating, HTML, CSS, and JavaScript for Shopify theme development

About the Company:

VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and small engine fuel products.