Nordic Brand Activation Specialist

As a Brand Activation Specialist you translate overall marketing calendar into powerful activations – making sure marketing activities and materials are translated to each local context to get the most out of our efforts by focusing on the defined key marketing goals.

You activate our brand to drive brand awareness, traffic, stimulate trial and facilitate conversion and optimize ROI of our marketing activities while focusing on the omnichannel approach.

• Maximize commercial impact by applying and driving the local marketing calendar, programs and tools across all channels that drive awareness, footfall into stores and stimulate cross- and upselling.

• Take responsibility for overseeing, developing and evaluating marketing activities initiated and executed by local stores, providing guidance to maintain brand coherence and adherence to marketing guidelines.

• Take charge of driving local consumer activation initiatives, creating engaging events that resonate with the target audience.

• Participate in event setup, getting "hands dirty" when needed, while simultaneously leading and managing the overall project. 

• Monitor and uphold omnichannel consistency for all activations, ensuring a seamless and cohesive brand experience across the channels.

• Support impactful promotional programs, store experiences and sampling programs that increase trial and awareness.

• Ensure excellence in execution. Evaluate each activity and use insight to improve future activities.

• Liaise with parties both internal and external to the Rituals organization. Continually build a network with cental head office counterparts within the marketing team as well as the retail operations team to drive local activities.

• Direct contact with local agencies on requests and operational deliverables.

Within the Marketing team in the Nordics, you work together with 11 motivated colleagues located in different countries. You report to Partnership, CRM & Brand Activation Manager, Yeliz Morell. Rituals Nordic head office is located at Stureplan, Stockholm.

We are looking for a person with passion and energy that can build trust and connect with people. You are driven by a fast-paced work environment and are motivated by continuously improve and constructively question our way of working. It is important that you have a holistic view of the company and what drives us forward instead of guarding your own area of responsibilities. The road to achieve our goals can be created in different ways but we do it together and we do it without prestige. We will put a lot of focus on your personal characteristics and your values. To succeed in this role, you have:

• Degree in marketing coupled with 3-5 years of experience in a comparable role within retail, activation or marketing. t’s a plus if you have experience working at a brand activation agency.

• Basic proficiency in Adobe Creative Suite, particularly in Photoshop and InDesign.

• Experience from retail, coupled with a comprehensive understanding of consumer goods

• Demonstrate a strong ability to analyze data, market trends, and consumer behavior, coupled with a commitment to achieving excellence in all aspects of your role.

• Good communication skills in both Swedish and English, ensuring clear and effective interaction within the team and with stakeholders. If proficient in other Nordic languages, it would be a significant advantage.

• Have a creative mindset with a keen eye for design, encompassing both graphics and spatial elements. This includes the ability to bring innovative ideas for events and ensure visually appealing communication.

At Rituals, you’ll be part of a people-first culture where wellbeing and inspiration are at the core. You’ll work with a globally recognized brand while having the freedom to build innovative collaborations and grow the hospitality business. This is your chance to make a real impact in a dynamic role with room to grow.

Application Process

We review applications on an ongoing basis, so we encourage you to apply as soon as possible. The application deadline is 27 March. If you have any questions, please contact our recruitment team at [email protected]

Please note: Applications must be submitted via our recruitment system due to GDPR regulations.